(CNN) — Steve Jobs, the visionary in the black turtleneck who co-founded Apple in a Silicon Valley garage, built it into the world’s leading tech company and led a mobile-computing revolution with wildly popular devices such as the iPhone, died Wednesday. He was 56.
The hard-driving executive pioneered the concept of the personal computer and of navigating them by clicking onscreen images with a mouse. In more recent years, he introduced the iPod portable music player, the iPhone and the iPad tablet — all of which changed how we consume content in the digital age.
His friends and Apple fans on Wednesday night mourned the passing of a tech titan.
“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives,” Apple said in a statement. “The world is immeasurably better because of Steve.”
More than one pundit, praising Jobs’ ability to transform entire industries with his inventions, called him a modern-day Leonardo Da Vinci.
“Steve Jobs is one of the great innovators in the history of modern capitalism,” New York Times columnist Joe Nocera said in August. “His intuition has been phenomenal over the years.”
Jobs’ death, while dreaded by Apple’s legions of fans, was not unexpected. He had battled cancer for years, took a medical leave from Apple in January and stepped down as chief executive in August because he could “no longer meet (his) duties and expectations.”
Born February 24, 1955, and then adopted, Jobs grew up in Cupertino, California — which would become home to Apple’s headquarters — and showed an early interest in electronics. As a teenager, he phoned William Hewlett, president of Hewlett-Packard, to request parts for a school project. He got them, along with an offer of a summer job at HP.
How Steve Jobs grew up
Apple’s passionate pitchman
Jobs dropped out of Oregon’s Reed College after one semester, although he returned to audit a class in calligraphy, which he says influenced Apple’s graceful, minimalist aesthetic. He quit one of his first jobs, designing video games for Atari, to backpack across India and take psychedelic drugs. Those experiences, Jobs said later, shaped his creative vision.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future,” he told Stanford University graduates during a commencement speech in 2005. “You have to trust in something: your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
While at HP, Jobs befriended Steve Wozniak, who impressed him with his skill at assembling electronic components. The two later joined a Silicon Valley computer hobbyists club, and when he was 21, Jobs teamed with Wozniak and two other men to launch Apple Computer Inc.
It’s long been Silicon Valley legend: Jobs and Wozniak built their first commercial product, the Apple 1, in Jobs’ parents’ garage in 1976. Jobs sold his Volkswagen van to help finance the venture. The primitive computer, priced at $666.66, had no keyboard or display, and customers had to assemble it themselves.
The following year, Apple unveiled the Apple II computer at the inaugural West Coast Computer Faire. The machine was a hit, and the personal computing revolution was under way.
Jobs was among the first computer engineers to recognize the appeal of the mouse and the graphical interface, which let users operate computers by clicking on images instead of writing text.
Apple’s pioneering Macintosh computer launched in early 1984 with a now-iconic, Orwellian-themed Super Bowl ad. The boxy beige Macintosh sold well, but the demanding Jobs clashed frequently with colleagues, and in 1986, he was ousted from Apple after a power struggle.
Then came a 10-year hiatus during which he founded NeXT Computer, whose pricey, cube-shaped computer workstations never caught on with consumers.
Jobs had more success when he bought Pixar Animation Studios from George Lucas before the company made it big with “Toy Story.” Jobs brought the same marketing skill to Pixar that he became known for at Apple. His brief but emotional pitch for “Finding Nemo,” for example, was a masterful bit of succinct storytelling.
In 1996, Apple bought NeXT, returning Jobs to the then-struggling company he had co-founded. Within a year, he was running Apple again — older and perhaps wiser but no less of a perfectionist. And in 2001, he took the stage to introduce the original iPod, the little white device that transformed portable music and kick-started Apple’s furious comeback.
Thus began one of the most remarkable second acts in the history of business. Over the next decade, Jobs wowed launch-event audiences, and consumers, with one game-changing hit after another: iTunes (2003), the iPhone (2007), the App Store (2008), and the iPad (2010).
Observers marveled at Jobs’ skills as a pitchman, his ability to inspire godlike devotion among Apple “fanboys” (and scorn from PC fans) and his “one more thing” surprise announcements. Time after time, he sold people on a product they didn’t know they needed until he invented it. And all this on an official annual salary of $1.
He also built a reputation as a hard-driving, mercurial and sometimes difficult boss who oversaw almost every detail of Apple’s products and rejected prototypes that didn’t meet his exacting standards.
By the late 2000s, his once-renegade tech company, the David to Microsoft’s Goliath, was entrenched at the uppermost tier of American business. Apple now operates more than 300 retail stores in 11 countries. The company has sold more than 275 million iPods, 100 million iPhones and 25 million iPads worldwide.
Jobs’ climb to the top was complete in summer 2011, when Apple listed more cash reserves than the U.S. Treasury and even briefly surpassed Exxon Mobil as the world’s most valuable company.
But Jobs’ health problems sometimes cast a shadow over his company’s success. In 2004, he announced to his employees that he was being treated for pancreatic cancer. He lost weight and appeared unusually gaunt at keynote speeches to Apple developers, spurring concerns about his health and fluctuations in the company’s stock price. One wire service accidentally published Jobs’ obituary.
Jobs had a secret liver transplant in 2009 in Tennessee during a six-month medical leave of absence from Apple. He took another medical leave in January this year. Perhaps mindful of his legacy, he cooperated on his first authorized biography, scheduled to be published by Simon & Schuster in November.
Jobs is survived by his wife of 20 years, Laurene, and four children, including one from a prior relationship.
He always spoke with immense pride about what he and his engineers accomplished at Apple.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,” he told the Stanford grads in 2005.
“If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”
CNN’s Augie Martin contributed to this report.
The “Mad Men” era of the 1960s was a Cambrian explosion of brands — from cigarettes to soap — that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today.
There was a time, going back at least 70 years, when all it took to be successful in business was to make a product of good quality. If you offered good coffee, whiskey or beer, people would come to your shop and buy it. And as long as you made sure that your product quality was superior to the competition, you were pretty much set. Well into the 1970s, a savvy consumer could distinguish between high-quality and shabby products quite easily.
And yet, as much as we like to complain about what we buy, it remains a fact that we live in a golden age for quality products. Today, it is much more rare to find cars that consistently break down or kiddie pools that leak. I challenge you to walk into any supermarket and find a product that is not of almost equal quality to the category leader in terms of functional performance. Nevertheless, the companies that were category leader in the early days often still are today. Some represent the “foundational brands,” the companies that in the 1950s and 1960s epitomized the kind of smart marketing that is now ubiquitous. A handful of these marketing leaders are listed in the gallery below. And the reason they have survived the test of time comes down to the discipline of marketing and branding.
THE BIRTH OF MODERN BRANDS
The shift from simple products to brands has not been sudden or inevitable. You could argue that it grew out of the standardization of quality products for consumers in the middle of the 20th century, which required companies to find a new way to differentiate themselves from their competitors.
In the 1950s, consumer packaged goods companies like Procter and Gamble, General Foods and Unilever developed the discipline of brand management, or marketing as we know it today, when they noticed the quality levels of products being offered by competitors around them improve. A brand manager would be responsible for giving a product an identity that distinguished it from nearly indistinguishable competitors.
This required an understanding of the target consumer and what we call a “branded proposition” that offered not only functional but also emotional value. Over time, the emotional value would create a buffer against functional parity. As long as the brand was perceived to offer superior value to its competitors, the company offering the brand could charge a little more for its products. If this brand “bonus” was bigger than the cost of building a brand (the additional staff and often advertising costs), the company came out ahead.
The standardization of quality products forced companies to find new ways to distinguish themselves
In the 1950s and 1960s, brands like Tide, Kraft and Lipton excelled in marketing activities (see above gallery), setting the benchmarks for all brands today. This marked the start of almost 50 years of marketing where “winning” was determined by understanding the consumer better than your competitors and the getting the total “brand mix” right. The brand mix is more than the logo, or the price of a product. It’s also the packaging, the promotions, and the advertising, all of which is guided by precisely worded positioning statements.
BUILDING AN ‘ARTICULATE BRAND‘
As my friend Simon Clift, former Chief Marketing Officer of Unilever likes to say, a brand is the contract between a company and consumers. A bundle of contracts, in fact. And the consumer is the judge and the jury. If he or she believes a company is in breach of that contract either by underperforming or misbehaving, the consumer will simply choose to enter a contract with another brand.
I say “misbehaving” because in fact the strongest brands have always exuded a clear sense of their core value. Dan Wieden, legendary ad-man and founder of advertising agency Wieden & Kennedy, puts it another way: Brands are verbs. Nike exhorts. IBM solves. Sony dreams.
But few brands are so articulate. Even the inventors of brand management continue to find it a challenge. Jim Stengel, formerly of Procter & Gamble, candidly acknowledged to me in an interview that “while many of P&G’s products were very highly regarded for their functional qualities, some of our competitors had a stronger emotional bond with consumers’ hearts. There was a lot of trust in our products, but there wasn’t a lot of love.”
In advertising, reason informs, but emotion persuades
For decades, it was the case that big companies marketed brands, while everyone else sold products. When I graduated from university in the late 1980s, someone with the ambition to learn marketing knew to start at companies like Colgate, Procter, Unilever, Coke, Pepsi, and General Mills to learn the ropes. Companies like Sara Lee, Mars, Cadburys, and Danone, also very much dependent on successful branding, tended to hire “graduates” from these companies after they had been trained for five years in the basics. From there marketers fanned out across industry. A quick LinkedIn search today among chief marketing officers and senior vice presidents of marketing confirms that how important these companies have been in shaping the face of marketing today.
THE STATE OF MARKETING
Just 20 years ago, most retailers did not even have a proper marketing department. If they did the department was responsible for little more than coordinating store-opening launch parties.
But in the early 1990s, things started to change. The previous commoditization of product quality was followed by an almost equal push for build real brands. One by one the big retailers started to realize that they had an opportunity to also play the branding game and that by selling more, higher quality, but particularly better-branded products, they could not only dramatically improve their margin mix, but that they could raise the profile and reputation of their own brand as a whole.
Without a doubt, the UK has led the pack worldwide. The retail landscape there is now really different to elsewhere as a result. Retailers like Tesco, Waitrose and Sainsbury started hiring marketers from their suppliers like Unilever and P&G just over a decade ago. Of course it took some time, but today these companies and their portfolio of brands enjoy equal and sometime better brand loyalty than any of the manufacturer brands they carry. And the results have followed. Private or “own” label as its sometimes called market share in the UK is over 50% in some key core food and household product categories. And profit has followed; The profit margins of these UK supermarkets chains is over double that of the rest of the world’s supermarkets.
Continental Europe has followed closely, with private label shares in many supermarket categories averaging between 20 and 30 across the store. The US still lags significantly, but Wal-Mart’s recent complete rebranding and introduction of many private label product lines is undoubtedly a sign of what’s to come.
And this development has not been limited to retailer brands or the fast moving consumer goods markets. The rapid rise of a mobile phone brand like HTC from a private (OEM) label supplier just three years ago to a major player today, as well as the very strong ascension of brands like Haier in household products and LG in the TV market show that a little bit of marketing knowledge can go a long way to building strong brands.
Now, a decade into the 21st century, the market looks very different to just 20 years ago. The explosion of branded offerings is overwhelming and confusing consumers and causing an ever-increasing headache for the leaders of ‘traditional’ brands. The average western consumer is exposed to some 3,000 brand messages a day. How can consumers cut through the clutter? How should traditional market leaders regain leadership? The new marketing kings of the 21st century will be the subject of my next column.
Writer, singer and folk icon Woody Guthrie dies. (2011). The History Channel website. Retrieved 5:40, October 3, 2011, from http://www.history.com/this-day-in-history/writer-singer-and-folk-icon-woody-guthrie-dies.
On October 3, 1967, Woody Guthrie, godfather of the 1950s folk revival movement, dies.
In 1963, Bob Dylan was asked by the authors of a forthcoming book on Woody Guthrie to contribute a 25-word comment summarizing his thoughts on the man who had probably been his greatest formative influence. Dylan responded instead with a 194-line poem called “Thoughts on Woody Guthrie,” which took as its theme the eternal human search for hope. “And where do you look for this hope that yer seekin’?” Dylan asks in the poem, before proceeding to a kind of answer:
You can either go to the church of your choice
Or you can go to Brooklyn State Hospital
You’ll find God in the church of your choice
You’ll find Woody Guthrie in Brooklyn State Hospital
Woodrow Wilson Guthrie, whom Dylan would later call “the true voice of the American spirit,” was a native of Okemah, Oklahoma, who was born in 1912 and thus entered adulthood just as America entered the Great Depression. Already an accomplished, self-taught musician, Woody Guthrie began writing music in earnest following his experiences traveling west to California with other Dust Bowl refugees in the 1930s. His first public exposure came during the latter part of that decade as a regular on radio station KFVD Los Angeles, but his most important work took place following a move toNew York City in 1939.
In his first two years in New York, Guthrie made a series of landmark recordings for Alan Lomax of the Library of Congress as well as the album Dust Bowl Ballads, which served as the first introduction for many to a form that Guthrie helped pioneer: protest folk. Most famously in “This Land Is Your Land”—written in 1940 and first recorded in 1944—Guthrie fused long-established American musical traditions with a populist, left-wing political sensibility to create an entirely new template for contemporary folk. In so doing, of course, he laid the groundwork not only for the great folk revival of the 1950s and 60s, but also for such iconoclastic heirs to that movement as Bob Dylan and Bruce Springsteen.
In his late 30s, Woody Guthrie began to fall ill, displaying the ambiguous physical and psychological symptoms of what would eventually be diagnosed as Huntington’s chorea, a genetic disorder that had probably killed his mother in 1930. In the 1950s, treatment for Huntington’s generally meant institutionalization in a psychiatric hospital, and Woody Guthrie spent his final 12 years in such facilities. In fact, it was in New Jersey‘s Greystone Park Psychiatric Hospital that a young Bob Dylan first encountered the man he’d traveled all the way from Minnesota to see.
Woody Guthrie was moved to Brooklyn State Hospital in 1961 and again in 1966 to Creedmore Psychiatric Center in the borough of Queens. He died at Creedmore on this day in 1967, at the age of 55.
Browse: Home / 2011, Volume 62, Issue 11 (April) / Monopoly and Competition in Twenty-First Century Capitalism
Monday August 22nd, 2011
We place these articles at no charge on our website to serve all the people who cannot afford Monthly Review, or who cannot get access to it where they live. Many of our most devoted readers are outside of the United States. If you read our articles online and you can afford a subscription to our print edition, we would very much appreciate it if you would consider purchasing one. Please visit the MR store for subscription options. Thank you very much.
John Bellamy Foster, Robert W. McChesney, and R. Jamil Jonna
Review of the Month more on Economics, Global Economic Crisis, US Politics/Economy
John Bellamy Foster (jfoster [at] monthlyreview.org) is editor of Monthly Review and professor of sociology at the University of Oregon. Robert W. McChesney (rwmcches [at] uiuc.edu) is Gutgsell Endowed Professor of Communication at the University of Illinois at Urbana-Champaign. R. Jamil Jonna is a doctoral candidate in sociology at the University of Oregon. This is a chapter from Foster and McChesney’s Monopoly-Finance Capital: Politics in an Era of Economic Stagnation and Social Decline, forthcoming next year from Monthly Review Press.
A striking paradox animates political economy in our times. On the one hand, mainstream economics and much of left economics discuss our era as one of intense and increased competition among businesses, now on a global scale. It is a matter so self-evident as no longer to require empirical verification or scholarly examination. On the other hand, wherever one looks, it seems that nearly every industry is concentrated into fewer and fewer hands. Formerly competitive sectors like retail are now the province of enormous monopolistic chains, massive economic fortunes are being assembled into the hands of a few mega-billionaires sitting atop vast empires, and the new firms and industries spawned by the digital revolution have quickly gravitated to monopoly status. In short, monopoly power is ascendant as never before.
This is anything but an academic concern. The economic defense of capitalism is premised on the ubiquity of competitive markets, providing for the rational allocation of scarce resources and justifying the existing distribution of incomes. The political defense of capitalism is that economic power is diffuse and cannot be aggregated in such a manner as to have undue influence over the democratic state. Both of these core claims for capitalism are demolished if monopoly, rather than competition, is the rule.
For all economists, mainstream and left, the assumption of competitive markets being the order of the day also has a striking impact on how growth is assessed in capitalist economies. Under competitive conditions, investment will, as a rule, be greater than under conditions of monopoly, where the dominant firms generally seek to slow down and carefully regulate the expansion of output and investment so as to maintain high prices and profit margins—and have considerable power to do so. Hence, monopoly can be a strong force contributing to economic stagnation, everything else being equal. With the United States and most of the world economy (notwithstanding the economic rise of Asia) stuck in an era of secular stagnation and crisis unlike anything seen since the 1930s—while U.S. corporations are sitting on around $2 trillion in cash—the issue of monopoly power naturally returns to the surface.1
In this review, we assess the state of competition and monopoly in the contemporary capitalist economy—empirically, theoretically, and historically. We explain why understanding competition and monopoly has been such a bedeviling process, by examining the “ambiguity of competition.” In particular, we review how the now dominant neoliberal strand of economics reconciled itself to monopoly and became its mightiest champion, despite its worldview—in theory—being based on a religious devotion to the genius of economically competitive markets.
When we use the term “monopoly,” we do not use it in the very restrictive sense to refer to a market with a single seller. Monopoly in this sense is practically nonexistent. Instead, we employ it as it has often been used in economics to refer to firms with sufficient market power to influence the price, output, and investment of an industry—thus exercising “monopoly power”—and to limit new competitors entering the industry, even if there are high profits.2 These firms generally operate in “oligopolistic” markets, where a handful of firms dominate production and can determine the price for the product. Moreover, even that is insufficient to describe the power of the modern firm. As Paul Sweezy put it, “the typical production unit in modern developed capitalism is a giant corporation,” which, in addition to dominating particular industries, is “a conglomerate (operating in many industries) and multi-national (operating in many countries).”3
In the early 1980s, an unquestioning belief in the ubiquitous influence of competitive markets took hold in economics and in capitalist culture writ large, to an extent that would have been inconceivable only ten years earlier. Concern with monopoly was never dominant in mainstream economics, but it had a distinguished and respected place at the table well into the century. For some authors, including Monthly Review editors Sweezy and Harry Magdoff, as well as Paul Baran, the prevalence and importance of monopoly justified calling the system monopoly capitalism. But by the Reagan era, the giant corporation at the apex of the economic system wielding considerable monopoly power over price, output, investment, and employment had simply fallen out of the economic picture, almost as if by fiat. As John Kenneth Galbraith noted in 2004 in The Economics of Innocent Fraud: “The phrase ‘monopoly capitalism,’ once in common use, has been dropped from the academic and political lexicon.”4 For the neoliberal ideologues of today, there is only one issue: state versus market. Economic power (along with inequality) is no longer deemed relevant. Monopoly power, not to mention monopoly capital, is nonexistent or unimportant. Some on the left would in large part agree.
In contrast, we shall demonstrate in what follows that nothing could be further removed from a reality-based social science or economics than the denial of the tendency to monopolization in the capitalist economy: which is demonstrably stronger in the opening decades of the twenty-first century than ever before. More concretely, we argue that what we have been witnessing in the last quarter century is the evolution of monopoly capital into a more generalized and globalized system of monopoly-finance capital that lies at the core of the current economic system in the advanced capitalist economies—a key source of economic instability, and the basis of the current new imperialism.
The Real World Trend: Growth of Monopoly Power
The desirability of monopoly, from the perspective of a capitalist, is self-evident: it lowers risk and increases profits. No sane owner or business wishes more competition; the rational move is always to seek as much monopoly power as possible and carefully avoid the nightmare world of the powerless competitive firm of economics textbooks. Once a firm achieves economic concentration and monopoly power, it is maintained through barriers to entry that make it prohibitively costly and risky for would-be competitors successfully to invade an oligopolistic or monopolistic industry—though such barriers to entry remain relative rather than absolute. Creating and maintaining barriers to entry is essential work for any corporation. In his authoritative study, The Economics of Industrial Organization, William Shepherd provides a list of twenty-two different barriers to entry commonly used by firms to exclude competitors and maintain monopoly power.5
Monopoly, in this sense, is the logical result of competition, and should be expected. It is in the DNA of capitalism. For Karl Marx, capital tended to grow ever larger in a single hand, partly as a result of a straightforward process of concentration of capital (accumulation proper), and even more as a result of the centralization of capital, or the absorption of one capital by another. In this struggle, he wrote, “the larger capitals,” as a rule, “beat the smaller…. Competition rages in direct proportion to the number, and in inverse proportion to the magnitude of the rival capitals. It always ends in the ruin of many small capitalists, whose capitals partly pass into the hands of their competitors, and partly vanish completely. Apart from this, an altogether new force comes into existence with the development of capitalist production: the credit system.” Credit or finance, available more readily to large firms, becomes one of the two main levers, along with competition itself, in the centralization process. By means of mergers and acquisitions, the credit system can create huge, centralized agglomerations of capital in the “twinkling of an eye.” The results of both concentration and centralization are commonly referred to as economic concentration.6
So what do the data tell us about the state of monopoly and competition in the economy today, and the trends since the mid-twentieth century? Chart 1 below shows that both the number and percentage of U.S. manufacturing industries (for example, automobile production) that have a four-firm concentration ratio of 50 percent or more have risen dramatically since the 1980s. More and more industries in the manufacturing sector of the economy are tight oligopolistic or quasi-monopolistic markets characterized by a substantial degree of monopoly. And, if anything, the trend is accelerating.
Chart 1. Number and Percentage of U.S. Manufacturing Industries in which Largest Four Companies Accounted for at Least 50 Percent of Shipment Value in Their Industries, 1947-2007
Notes: The Census Bureau added new industries (i.e., Standard Industrial Classification [SIC] codes) each year since 1947; in that year there were 134; in 1967, 281; and by 1992, 458. Beginning in 1997, the SIC system was replaced by the North American Industrial Classification System (NAICS) and since this time the number of industries leveled off at approximately 472 (in 1997 and 2002, 473; and 2007, 471).
Source: “Shipments Share of 4, 8, 20, & 50 Largest Companies in each SIC: 1992–1947,” Census of Manufactures; and “Economic Census,” 1997, 2002, and 2007, American FactFinder (U.S. Census Bureau, 2011), http://census.gov/epcd/www/concentration.html.
Concentration is also proceeding apace in most other sectors of the economy, aside from manufacturing, such as retail trade, transportation, information, and finance. In 1995 the six largest bank holding companies (JPMorgan Chase, Bank of America, Citigroup, Wells Fargo, Goldman Sachs, and Morgan Stanley—some of which had somewhat different names at that time) had assets equal to 17 percent of U.S. GDP. By the end of 2006, this had risen to 55 percent, and by 2010 (Q3) to 64 percent.7
In retail, the top fifty firms went from 22.4 percent of sales in 1992 to 33.3 percent in 2007. The striking exemplar of retail consolidation has been Wal-Mart, which represents what Joel Magnuson in his Mindful Economics (2008) has called “Monopsony Capitalism.” Wal-Mart uses its power as a “single buyer” (thereby monopsony, as opposed to monopoly or “single seller”) to control production and prices.8 The trends, with respect to concentration in retail, can be seen in Table 1, which shows the rise in four-firm concentration ratios in six key retail sectors and industries, over the fifteen-year period, 1992-2007. Most remarkable was the rise in concentration in general merchandise stores (symbolized by Wal-Mart), which rose from a four-firm concentration ratio of 47.3 in 1992 to 73.2 percent in 2007; and in information goods—with book stores going from a four-firm concentration ratio of 41.3 percent in 1992 to 71 percent in 2007, and computer and software stores from a four-firm concentration ratio of 26.2 percent in 1992 to 73.1 percent in 2007.
Table 1. Percentage of Sales for Four Largest Firms in Selected U.S. Retail Industries
|Industry (NAICS code)||1992||1997||2002||2007|
|Food & beverage stores (445)||15.4||18.3||28.2||27.7|
|Health & personal care stores (446)||24.7||39.1||45.7||54.4|
|General merchandise stores (452)||47.3||55.9||65.6||73.2|
|Book stores (451211)||41.3||54.1||65.6||71.0|
|Computer & software stores (443120)||26.2||34.9||52.5||73.1|
Notes: The transition to the NAICS system means that 1992 cannot be strictly compared to later years (see Chart 1). However, the above industries were matched using “NAICS Concordances” provided by the U.S. Census Bureau.
Source: “Economic Census,” 1992, 1997, 2002, and 2007, American FactFinder (U.S. Census Bureau, 2011).
Notes: The transition to the NAICS system means that 1992 cannot be strictly compared to later years (see Chart 1). However, the above industries were matched using “NAICS Concordances” provided by the U.S. Census Bureau.
Source: “Economic Census,” 1992, 1997, 2002, and 2007, American FactFinder (U.S. Census Bureau, 2011).
Concentration ratios for individual industries are important, but are of more limited value today than in the past in getting at the full range of monopoly power of the giant corporation. This is because the typical giant firm operates not in just one industry, but is a conglomerate, operating in numerous industries. The best way to get an overall picture of the trend toward economic concentration that takes into account the multi-industry nature of the typical giant firm is to look at some measure of aggregate concentration, e.g., the economic status of the two hundred largest firms compared to all firms in the economy.9
To put the top two hundred firms in perspective, in 2000 there were 5.5 million corporations, 2.0 million partnerships, 17.7 million nonfarm sole proprietorships, and 1.8 million farm sole proprietorships in the U.S. economy.10 Chart 2 shows the revenue of the top two hundred U.S. corporations as a percentage of the total business revenue in the economy since 1950. What we find is that the revenue of the top two hundred corporations has risen substantially from around 21 percent of total business revenue in 1950 to about 30 percent in 2008.11
Chart 2. Revenue of Top 200 U.S. Corporations as Percentage of Total Business Revenue, U.S. Economy, 1950–2008
Notes: “Total revenues” (COMPUSTAT) and “total receipts” (SOI) are equivalent. Since the COMPUSTAT dataset contains only conglomerate-level data all foreign companies—defined as those not incorporated in the United States—were dropped. In this Figure, as well as for Figures 3, 4, and 5, a robust linear smoother was used so the line approximates a five-year moving average.COMPUSTAT data was extracted from Wharton Research Data Services (WRDS). WRDS was used in preparing this article. This service and the data available thereon constitute valuable intellectual property and trade secrets of WRDS and/or its third-party suppliers.
Source: Data for the top 200 corporations (see notes) were extracted from COMPUSTAT, “Fundamentals Annual: North America” (accessed February 15, 2011). Total revenue was taken from “Corporate Income Tax Returns” (line item “total receipts”) Statistics of Income (Washington, DC: Internal Revenue Service, 1950–2008).
The capacity of the giant firms in the economy to obtain higher profits than their smaller competitors is the main indicator of the degree of monopoly exercised by these megacorporations. Chart 3, above, shows the total gross profits of the top two hundred U.S. corporations as a percentage of total business profits in the U.S. economy, from 1950-2008, during which their share rose from 13 percent in 1950 to over 30 percent in 2007.
Chart 3. Gross Profits of Top 200 U.S. Corporations as Percentage of Total Gross Profits in U.S. Economy, 1950–2008
Notes: Total gross profits were calculated by subtracting “cost of goods sold” (or “cost of sales and operations” for earlier years) from “business receipts.” This follows the definition used in the COMPUSTAT database. Business receipts are defined as gross operating receipts of a firm reduced by the cost of returned goods and services. Generally, they include all corporate receipts except investment and incidental income. Also see notes to Figure 2.
Source: See Figure 2. Total gross profits (see notes for calculations) were taken from “Corporate Income Tax Returns,” Statistics of Income (Washington, DC: Internal Revenue Service, various years).
The share of profits of the top two hundred corporations turned down briefly in 2008, reflecting the Great Financial Crisis, which hit the largest corporations first and then radiated out to the rest of the economy. Although available data ends in 2008, it is clear nonetheless that the largest corporations rebounded in 2009 and 2010, gaining back what they had lost and probably a lot more. Referring to the top five hundred firms, Fortune magazine (April 15, 2010) indicated that their earnings rose 335 percent in 2009, the second largest increase in the fifty-six years of the Fortune 500 data. Returns on sales more than quadrupled in 2009. As Fortune writes: “Hence, the 500’s profits virtually returned to normal after years of extremes—bubbles in 2006 and 2007, collapse in 2008—despite a feeble overall recovery that’s far from normal.” There is little doubt that this recovery of the giant firms was related to their monopoly power, which allowed them to shift the costs of the crisis onto the unemployed, workers, and smaller firms.12
A New Wave of Competition?
The evidence we have provided with respect to the U.S. economy suggests that economic concentration is greater today than it has ever been, and it has increased sharply over the past two decades. Why then is this not commonly acknowledged—and even frequently denied? Why indeed have so many across the political spectrum identified the past third of a century as an era of renewed economic competition? There are several possible explanations for this that deserve attention. For starters, the past three decades have seen dramatic changes in the world economy and much upheaval. Four major trends have occurred that, individually and in combination, have appeared to foster new economic competition, while at the same time leading inexorably to greater concentration: (1) economic stagnation; (2) the growth of the global competition of multinational corporations; (3) financialization; and (4) new technological developments.
The slowdown of the real growth rates of the capitalist economies, beginning in the 1970s, undoubtedly had a considerable effect in altering perceptions of monopoly and competition. Although monopolistic tendencies of corporations were not generally seen in the economic mainstream as a cause of the crisis, the post-Second World War accommodation between big capital and big unions, in manufacturing in particular, was often presented as a key part of the diagnosis of the stagflation crisis of the 1970s. Dominant interests associated with capital insisted that the large firms break loose from the industrial relations moorings they had established. The restructuring of firms to emphasize leaner and meaner forms of competition in line with market pressures was viewed by the powers-that-be as crucial to the revitalization of the economy. The result of all of this, it was widely contended, was the launching of a more competitive global capitalism.
The giant corporations that had arisen in the monopoly stage of capitalism operated increasingly as multinational corporations on the plane of the global economy as a whole—to the point that they confronted each other with greater or lesser success in their own domestic markets as well in the global economy. The result was that the direct competitive pressures experienced by corporate giants went up. Nowhere were the negative effects of this change more evident than in relation to U.S. corporations, which in the early post-Second World War years had benefitted from the unrivaled U.S. hegemony in the world economy. Multinational corporations encouraged worldwide outsourcing and sales as ways of increasing their profit margins, relying less on national markets for their production and profits. Viewed from any given national perspective, this looked like a vast increase in competition—even though, on the international plane as a whole, it encouraged a more generalized concentration and centralization of capital.
The U.S. automobile industry was the most visible manifestation of this process. The Detroit Big Three, the very symbol of concentrated economic power, were visibly weakened in the 1970s with renewed international competition from Japanese and German automakers, which were able to seize a share of the U.S. market itself. As David Harvey has noted: “Even Detroit automakers, who in the 1960s were considered an exemplar of the sort of oligopoly condition characteristic of what Baran and Sweezy defined as ‘monopoly capitalism,’ found themselves seriously challenged by foreign, particularly Japanese, imports. Capitalists have therefore had to find other ways to construct and preserve their much coveted monopoly powers. The two major moves they have made” involve “massive centralization of capital, which seeks dominance through financial power, economies of scale, and market position, and avid protection of technological advantages…through patent rights, licensing laws, and intellectual property rights.”13
One of the most important historical changes affecting the competitive conditions of large industrial corporations was the reemergence of finance as a driver of the system, with power increasingly shifting in this period from corporate boardrooms to financial markets.14 Financial capital, with its movement of money capital at the speed of light, increasingly called the shots, in sharp contrast to the 1950s and ’60s during which industrial capital was largely self-financing and independent of financial capital. In the new age of speculative finance, it was often contended that an advanced and purer form of globalized competition had emerged, governed by what journalist Thomas Friedman dubbed “the electronic herd,” over which no one had any control.15 The old regime of stable corporations was passing and, to the untrained eye, that looked like unending competitive turbulence—a veritable terra incognita.
Technological changes also affected perceptions of the role of the giant corporations. With new technologies associated in particular with the digital revolution and the Internet giving rise to whole new industries and giant firms, many of the old corporate powers, such as IBM, were shaken, though seldom experienced a knockout punch. John Kenneth Galbraith’s world of The New Industrial State, where a relatively small group of corporations ruled imperiously over the market based on their own “planning system,” was clearly impaired.16
All of these developments are commonly seen as engendering greater competition in the economy, and could therefore appear to conflict with a notion of a general trend toward monopolization. However, the reality of the case is more nuanced. Most of these skirmishes were being fought out by increasingly centralized global corporations, each aiming to maintain or advance its relative monopoly power. Such globalized oligopolistic rivalry has more to do, as Harvey says, with constructing and conserving “much-coveted monopoly powers” than promoting competition in the narrow sense in which that term is employed in received economics. Twentieth-century monopoly capitalism was not returning to its earlier nineteenth-century competitive stage, but evolving into a twenty-first-century phase of globalized, financialized monopoly capital. The booming financial sector created turmoil and instability, but it also expedited all sorts of mergers and acquisitions. In the end, finance has been—as it invariably is—a force for monopoly. Announced worldwide merger and acquisition deals in 1999 reached $3.4 trillion, an amount equivalent at that time to 34 percent of the value of all industrial capital (buildings, plants, machinery, and equipment) in the United States.17 In 2007, just prior to the Great Financial Crisis, worldwide mergers and acquisitions reached a record $4.38 trillion, up 21 percent from 2006.18 The long-term result of this process is a ratcheting up of the concentration and centralization of capital on a world scale.
Chart 4 shows net value of acquisitions of the top five hundred global corporations (with operations in the United States and Canada) as a percentage of world income. The upward trend in the graph, most marked since the 1990s, indicates that acquisitions of these giant multinational corporations are centralizing capital at rates in excess of the growth of world income. Indeed, as the chart indicates, there was a tenfold increase in the net value of annual global acquisitions by the top five hundred firms (operating in the United States and Canada) as a percentage of world income from the early 1970s through 2008.
Chart 4. Net Value of Acquisitions of Top 500 Global Corporations (with Operations in United States and Canada) as Percentage of World Income (GDP), 1971–2008
Notes: The COMPUSTAT North America dataset does not technically cover all global corporations, only those required to file in the United States or Canada. Therefore, the value of acquisitions, as well as total revenues (Chart 5), are understated to some degree. In 2009, revenues for the top 500 global corporations operating in the United States totaled $18 trillion; in comparison, Fortune’s “Global 500,” which includes the top corporations operating inside and outside North America, gives a total of $23 trillion (Chart 5 compares the two series on revenues). The COMPUSTAT series is incomparable in terms of its length and consistency of measurement, however, which is why we report it here.
Source: See Chart 2. “World Development Indicators,” World Bank, http://databank.worldbank.org.
To assess all the new competition that the aforementioned four factors ostensibly encouraged and the result to which this leads, let us return to the automobile industry. As the dust cleared after the upheaval of the 1970s and 1980s, there was no longer a series of national automobile industries but rather a global oligopoly for automobile production, where five multinational firms—all of which were national powerhouses at the beginning of the process—produced nearly half the world’s motor vehicles, and the ten largest firms produced 70 percent of the world’s motor vehicles. There is a power law distribution thereafter; the twenty-fifth largest motor vehicle producer now accounts for around one-half of 1 percent of the global market, and the fiftieth largest global producer accounts for less than one-tenth of 1 percent of production.19 The logic of the situation points to another wave of mergers and acquisitions and consolidation among the remaining players. There are no banks lining up to cut $50 billion checks to the fiftieth ranked firm so it can make a play to join the ranks of the big five. There is little to no chance that newcomers will arise out of the blue or from another planet to challenge the dominance of the handful of firms that rule global automobile production.
As Chart 5 shows, the total annual revenues of the largest five hundred corporations in the world (with operations in the United States and Canada) have been trending upward since the 1950s. In 2006, just prior to the Great Financial Crisis, the world revenues of these firms equaled about 35 percent of world income, and then dipped when the crisis hit. Over the last six years, Fortune has been compiling its own list of the top five hundred corporations in the world known as the “Global 500” (this consists not just of those global corporations operating in the United States and Canada, as in the COMPUSTAT data used in the longer time series, but also the top five hundred operating in the world at large). This shows Global 500 revenues on the order of 40 percent of world GDP (falling to around 39 percent in 2008). The percentages shown by these two series are highly significant. Were the five hundred largest shareholders in a company to own 35-40 percent of the shares of a firm, they would be considered to have the power to control its operations. Although the analogy is not perfect, there can be no doubt that such giant corporate enterprises increasingly represent a controlling interest in the world economy, with enormous consequences for the future of capitalism, the population of the world, and the planet.
Chart 5. Total Revenues of Top 500 Global Corporations as Percentage of World Income (GDP), 1960–2009
Source: See sources and notes to Chart 4. “Fortune Global 500,” Fortune, 2005–2010 (data are for previous fiscal year).
In 2009 the top twenty-five global private megacorporations by revenue rank were: Wal-Mart Stores, Royal Dutch Shell, Exxon Mobil, BP, Toyota Motor, AXA, Chevron, ING Group, General Electric, Total, Bank of America, Volkswagen, ConocoPhillips, BNP Paribus, Assicurazioni Generali, Allianz, AT&T, Carrefour, Ford Motor, ENI, JPMorgan Chase, Hewlett-Packard, E.ON, Berkshire Hathaway, and GDF Suez.20 Such firms straddle the globe. Samir Amin aptly calls this “the late capitalism of generalized, financialized, and globalized oligopolies.” There is no doubt that giant global corporations are able to use their disproportionate power to leverage monopoly rents, imposed on populations, states, and smaller corporations.21 So much for that new wave of competition.
The Ambiguity of Competition
In our view, the best explanation for the continuing confusion about the degree of monopoly in the economy is due to what we call the “ambiguity of competition.” This refers to the opposite ways in which the concept of competition is employed in economics and in more colloquial language, including the language of business itself. It is best explained by Milton Friedman, in his conservative classic Capitalism and Freedom, first published in 1962: “Competition,” Friedman writes,
has two very different meanings. In ordinary discourse, competition means personal rivalry, with one individual seeking to outdo his known competitor. In the economic world, competition means almost the opposite. There is no personal rivalry in the competitive market place. There is no personal higgling. The wheat farmer in a free market does not feel himself in personal rivalry with, or threatened by, his neighbor, who is, in fact, his competitor. No one participant can determine the terms on which other participants shall have access to goods or jobs. All take prices as given by the market and no individual can by himself have more than a negligible influence on price though all participants together determine the price by the combined effect of their separate actions.22
Competition, in other words, exists when, because of the large number and small size of firms, the typical business unit has no significant control over price, output, investment, which are all given by the market—and when each firm stands in a non-rivalrous relation to its competitors. An individual firm is powerless to intervene in ways that change the basic competitive forces it or another firm faces. The fate of each business is thus largely determined by market forces beyond its control. Such assumptions are given a very restrictive and determinate form in neoclassical economic notions of perfect and pure competition, but the general view of competition in this respect is common to all economics. This is the principal meaning of competition in economics.
Yet, as Friedman emphasizes, the above economic definition of competition conflicts directly with the way in which the concept of competition is used more generally and in business analyses to refer to rivalry, particularly between oligopolistic firms. Competition in the business sense of rivalry, he says, is “the opposite” of the meaning of competition in economics associated with the anonymity of one’s competitors.
The same problem arises exactly the other way around with respect to what is taken to be the inverse of competition: monopoly. As Friedman states: “Monopoly exists when a specific individual or enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it. In some ways, monopoly comes closer to the ordinary concept of competition since it does involve personal rivalry” (italics added).23 In economic terms, he is telling us, monopoly can be said to exist when firms have “significant” monopoly power, able to affect price, output, investment, and other factors in markets in which they operate, and thus achieve monopolistic returns. Such firms are more likely to be in rivalrous oligopolistic relations with other firms. Hence, monopoly, ironically, “comes closer,” as Friedman stressed, to the “ordinary concept of competition.”
The ambiguity of competition evident in Friedman’s definitions of competition and monopoly illuminates the fact that today’s giant corporations are closer to the monopoly side of the equation. Most of the examples of competition and competitive strategy that dominate economic news are in fact rivalrous struggles between quasi-monopolies (or oligopolies) for greater monopoly power. Hence, to the extent to which we speak of competition today, it is more likely to be oligopolistic rivalry, i.e., battles between monopoly-capitalist firms. Or to underline the irony, the greater the amount of discussion of cutthroat competition in media and business circles and among politicians and pundits, the greater the level of monopoly power in the economy.
What we are calling “the ambiguity of competition” was first raised as an issue in the 1920s by Joseph Schumpeter, who was concerned early on with the effect of the emergence of the giant, monopolistic corporation on his own theory of an economy driven by innovative entrepreneurs. The rise of big business in the developed capitalist economies in the early twentieth century led to a large number of attempts to explain the shift from competitive to what was variously called, trustified, concentrated, or monopoly capitalism. Marxist and radical theorists played the most prominent part in this, building on Marx’s analysis of the concentration and centralization of capital. The two thinkers who were to go the furthest in attempting to construct a distinct theory of monopoly-based capitalism in the early twentieth century were the radical American economist Thorstein Veblen in The Theory of Business Enterprise (1904) and the Austrian Marxist Rudolf Hilferding in his Finance Capital (1910). In his Imperialism, The Highest Stage of Capitalism Lenin depicted imperialism in its “briefest possible definition,” as “the monopoly stage of capitalism.”24 The Sherman Antitrust Act was passed in the United States in 1890 in an attempt to control the rise of cartels and monopolies. No one at the time doubted that capitalism had entered a new phase of economic concentration, for better or for worse.
In 1928 Schumpeter addressed these issues and the threat they represented to the whole theoretical framework of neoclassical economics in an article entitled “The Instability of Capitalism.” “The nineteenth century,” he argued, could be called “the time of competitive, and what has so far followed, the time of increasingly ‘trustified,’ or otherwise ‘organized,’ ‘regulated,’ or ‘managed,’ capitalism.” For Schumpeter, conditions of dual monopoly or “multiple monopoly” (the term “oligopoly” had not yet been introduced) were much “more important practically” than either perfect competition or the assumption of a single monopoly, and of more general importance “in a theoretic sense.” The notion of pure competition was, in fact, “very much in the nature of a crutch” for orthodox economics, and due to overreliance on it, the undermining of economic orthodoxy was “a rather serious one.” Trustified capitalism raised the ambiguity of competition directly: “Such things as bluffing, the use of non-economic force, a will to force the other party to their knees, have much more scope in the case of two-sided monopoly—just as cut-throat methods have in the case of limited competition—than in a state of perfect competition.”
Schumpeter’s own solution to this in “The Instability of Capitalism” (and much later in his 1942 Capitalism, Socialism, and Democracy) was to introduce the concept of “corespective pricing.” This meant that the giant firms in a condition of “multiple monopoly” (or oligopoly) acted as corespectors, determining their actions in relation to those of others, deliberately seeking to restrict their rivalry, particularly in relation to price, by various forms of collusion, in order to maximize group advantage.25 Yet there was no hiding the fact that such a solution constituted a serious “breach” in the wall of economics, introducing a notion of the basic economic unit that was foreign to the entire corpus of received economics in both its classical and neoclassical phases.26
This breach in the established doctrine was only to widen in subsequent decades. In mainstream economics the theory of imperfect competition introduced almost simultaneously by Joan Robinson and Edward Chamberlain in the 1930s, dealt not only (or even mainly) with oligopoly but rather emphasized the influence of monopolistic factors of all kinds in firms at every level, particularly in the form of product differentiation.27 It was found that monopoly elements were much more pervasive in the economy than the orthodox neoclassical analysis of perfect competition allowed. Sweezy developed the most influential theory of oligopolistic pricing, known as the “kinked-demand curve” analysis in 1939. He argued that there was a “kink” in the demand curve at the existing price such that oligopolistic firms would find themselves facing competitive price warfare, and hence would experience no gain in market share if they sought to lower prices, which would then only squeeze profits.28 These contributions to imperfect competition theory constituted an important qualification to conventional economics. Yet they were largely excluded from the core analytical framework of orthodox economics, which continued to rest on the unrealistic and increasingly preposterous assumptions of perfect competition, with its infinitely large numbers of buyers and sellers. Hence, small firms, able to enter and exit freely from industries, enjoyed perfect information, and produced homogeneous products.29
The essential challenge facing neoclassical economics, in the face of the rise of the giant, monopolistic or oligopolistic firm, was either to hold on to its economic model of perfect competition, on which its overall theory of general equilibrium rested, and therefore forgo any possibility of a realistic assessment of the economy—or to abandon these make-believe models in favor of greater realism. The decision at which neoclassical theorists generally arrived—reinforced over and over throughout the twentieth century and into the twenty-first century—was to retain the perfect competition model, despite its inapplicability to real world conditions. The reasons for this were best stated by John Hicks in his Value and Capital (1939):
If we assume that the typical firm (at least in industries where the economies of large scale are important) has some influence over the price at which it sells…[it] is therefore to some extent a monopolist…. Yet it has to be recognized that a general abandonment of the assumption of perfect competition, a universal adoption of the assumption of monopoly, must have very destructive consequences for economic theory. Under monopoly the stability conditions become indeterminate; and the basis on which economic laws can be constructed is therefore shorn away….
It is, I believe, only possible to save anything from this wreck—and it must be remembered that the threatened wreckage is the greater part of [neoclassical] general equilibrium theory—if we can assume that the markets confronting most of the firms with which we shall be dealing do not differ very greatly from perfectly competitive markets…. Then the laws of an economic system working under perfect competition will not be appreciably varied in a system which contains widespread elements of monopoly. At least, this get-away seems well worth trying. We must be aware, however, that we are taking a dangerous step, and probably limiting to a serious extent the problems with which our subsequent analysis will be fitted to deal. Personally, however, I doubt if most of the problems we shall have to exclude for this reason are capable of much useful analysis by the methods of economic theory.30
The choice economists faced was thus a stark one: dealing seriously with the problem of monopoly as a growing factor in the modern economy and thus undermining neoclassical theory, or denying the essential reality of monopoly and thereby preserving the theory—even at the risk of taking the “dangerous step” of “limiting to a serious extent the problems” with which any future economics would be “fitted to deal.” Establishment economic theorists have generally chosen the latter course—but with devastating consequences in terms of their ability to understand and explain the real world.31
In the United States in the 1930s, the issues of economic concentration and monopoly took on greater significance in the context of the Great Depression, with frequent claims that administrative prices imposed by monopolistic firms and restraints on production and investment had contributed to economic stagnation. The result was a large number of studies and investigations in the period, including Adolf A. Berle and Gardiner C. Means’s seminal The Modern Corporation and Private Property (1932) on concentration and the managerial revolution, and Arthur Robert Burns’s forgotten classic, The Decline of Competition (1936), addressing the effective banning of price competition in oligopolistic industries. These studies were followed by hearings on economic concentration conducted by the Roosevelt administration’s Temporary National Economic Committee, which, between 1938 and 1941, produced forty-five volumes and some thirty-three thousand pages focusing, in particular, on the monopoly problem.32 After the Second World War, additional investigations were conducted by the Federal Trade Commission and the Department of Commerce. In the words of President Roosevelt in 1938, the United States was experiencing a “concentration of private power without equal in history,” while the “disappearance of price competition” was “one of the primary causes of our present [economic] difficulties.”33
In his 1942 Capitalism, Socialism, and Democracy, Schumpeter famously responded to these New Deal criticisms of monopoly by trying to combine realism with a defense of “monopolistic practices,” viewed as logically consistent with competition in its most important form: “the perennial gale of creative destruction,” or what Marx had called the “constant revolutionizing of production.” Schumpeter argued that what mattered most were the waves of innovation that revolutionized “the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism.” Yet such creative destruction, he recognized, also led to consolidation of capitals.
Pointing to oligopolistic industries, such as U.S. automobile production, he contended that “from a fierce life and death struggle three concerns emerged that by now account for over 80 per cent of total sales.” In this “edited competition,” firms clearly enjoyed a degree of monopoly power, behaving “among themselves…in a way which should be called corespective rather than competitive.” Nevertheless, such oligopolistic firms remained under “competitive pressure” from the outside in the sense that failure to continue to innovate could lead to a weakening of the barriers to entry, protecting them from potential competitors. It was precisely innovation or creative destruction that made the barriers surrounding the giant monopolistic firms vulnerable to new competitors. Indeed, if there were a fault in the giant corporation for Schumpeter, it lay not in “trustified capitalism” per se, but rather in the weakening of the entrepreneurial function that this often brought about.34
But it was John Kenneth Galbraith who best voiced the public sentiment with respect to monopoly and competition in the post-Second World War United States. Galbraith led the heterodox liberal assault on the conventional view in three influential, iconoclastic works: American Capitalism (1952); The Affluent Society (1958); and The New Industrial State (1967). Significantly, he launched his critique in American Capitalism with the concept of the ambiguity of competition. In neoclassical economics, the very rigor of the concept of competition was the Achilles heel of the entire analysis. This was best explained, he argued, by quoting Friedrich Hayek, who had insisted: “The price system will fulfill [its] function only if competition prevails, that is, if the individual producer has to adapt himself to price changes and cannot control them.” It was this definition of competition, as used by economists, Galbraith contended, that led to
an endless amount of misunderstanding between businessmen and economists. After spending the day contemplating the sales force, advertising agency, engineers, and research men of his rivals the businessman is likely to go home feeling considerably harassed by competition. Yet if it happens that he has measurable control over his prices he obviously falls short of being competitive in the foregoing sense. No one should be surprised if he feels some annoyance toward scholars who appropriate words in common English usage and, for their own purposes, give them what seems to be an inordinately restricted meaning.35
Galbraith argued that the typical industry in the United States was now highly concentrated economically, dominated by a handful of “very, very big corporations.” As long as the firms in the economy could be viewed in “bipolar classification” as consisting of either perfect competitors (small and numerous, with no price control) or monopolists (single sellers—a phenomenon practically nonexistent), the ideal competitive model worked well enough. But once oligopoly or “crypto-monopoly” was recognized as the typical case, all of this changed. “To assume that oligopoly was general in the economy was to assume that power akin to that of a monopolist was exercised in many, perhaps even a majority of markets.” Prices were no longer an impersonal force, and power and rivalry could no longer be excluded from economic analysis. “Not only does oligopoly lead away from the world of competition…but it leads toward the world of monopoly.”36
The reality-based view of monopoly had considerable currency in the postwar decades, even in economics departments, as Keynesians and liberals enjoyed prominence. Harvard economist Sumner Slichter, a free market advocate, lamented that “the belief that competition is dying is probably accepted by a majority of economists.”37 How much influence it had over government antitrust policies is another matter, but it is striking that a leading scholar and critic of monopolistic markets, John M. Blair, served as the chief economist for the Senate’s Subcommittee on Anti-Trust and Monopoly from 1957 to 1970. Blair was somewhat disappointed with the government’s inability to arrest monopoly power during these years, but in retrospect it seems like a period of robust public interest activism, compared with the abject abandonment of antitrust enforcement that began in the 1980s.38
Monopoly and 1960s U.S. Radical Political Economy
Marxian theory, as we noted, pioneered the concept of the monopoly stage of capitalism with the contributions of Hilferding and Lenin, but work in the area had languished in the early decades of the twentieth century. The more traditional Marxian theorists were content to rest on the case established by Marx in Capital based on nineteenth-century market conditions, with no attempt to extend the critique of capitalism to new developments associated with the monopoly stage.
The crucial step in the development of an essentially Marxist (or neo-Marxist) approach, however, arose with Michal Kalecki’s introduction of the concept of “degree of monopoly” (the power of a firm to impose a price markup on prime production costs) into the analysis of the capital accumulation process. Kalecki took the markup on costs as a kind of index of the degree of monopoly, and hence a reflection of the degree of concentration, barriers-to-entry, etc. His innovation, which was characteristically presented in just a few paragraphs in his Theory of Economic Dynamics (1952), was to show that the effect of an increased degree of monopoly/oligopoly would not only be to concentrate economic surplus (surplus value) in monopolistic firms, as opposed to competitive firms, but would also increase the rate of surplus value at the expense of wages (that is, the rate of exploitation).39
From here it was clear, as Josef Steindl was to demonstrate in Maturity and Stagnation in American Capitalism (1952), that the growth of monopolization created an economy biased toward overaccumulation and stagnation.40
The work of Kalecki and Steindl, evolving out of the concept of the “degree of monopoly,” became the crucial economic basis for Baran and Sweezy’s 1966 Monopoly Capital: An Essay on the American Economic and Social Order, which became the theoretical foundation on which radical political economics was to emerge, with the rise of the Union of Radical Political Economics (URPE), in the United States in the 1960s. Thus, the first major economic crisis reader published by URPE in the mid-1970s was entitled Radical Perspectives on the Economic Crisis of Monopoly Capitalism.41
For Baran and Sweezy, a fundamental change had occurred in the competitive structure of capitalism. “We must recognize,” they wrote at the outset of their book,
that competition, which was the predominant form of market relations in nineteenth-century Britain, has ceased to occupy that position, not only in Britain but everywhere else in the capitalist world. Today the typical economic unit in the capitalist world is not the small firm producing a negligible fraction of a homogeneous output for an anonymous market but a large-scale enterprise producing a significant share of the output of an industry, or even several industries, and able to control its prices, the volume of its production, and the types and amounts of its investments. The typical economic unity, in other words, has the attributes which were once thought to be possessed only by monopolies. It is therefore impermissible to ignore monopoly in constructing our model of the economy and to go on treating competition as the general case. In an attempt to understand capitalism in its monopoly stage, we cannot abstract from monopoly or introduce it as a mere modifying factor; we must put it at the very center of the analytical effort.42
Building on Kalecki’s degree of monopoly concept, Baran and Sweezy argued that Marx’s law of the tendency of the profit rate (as determined at the level of production) to fall, specific to competitive capitalism, had been replaced, in monopoly capitalism, by the tendency for the rate of potential surplus generated within production to rise. This led to a gravitational pull toward overaccumulation and stagnation: for which the main compensating factors were military spending, the expansion of the sales effort, and the growth of financial speculation.43 By exercising a tighter control over the labor process, and thus appropriating more labor power from a given amount of work, as Harry Braverman demonstrated in Labor and Monopoly Capital (1974)—and by being so much better able to search the globe for cheaper labor—the system was able to generate greater profits. So it was not just that more profits shifted to the monopolies—more profit was generated in the system itself.44
At the core of this analysis was the notion that price competition had been effectively banned by monopoly capital—as earlier depicted by Sweezy in his kinked-demand curve analysis. At the time Baran and Sweezy were writing Monopoly Capital, this had received strong confirmation in U.S. government hearings directed at the steel industry. Steel executives testified that they could only increase prices in tacit or indirect collusion with their oligopolistic competitors, adding that “we are certainly not going to go down” in price because that “would be met by our competitors”—resulting in cutthroat competition and a drop in profits. As Sweezy stated in the margins of his copy of the 1958 steel hearings: “They all but draw the kinky curve!”45 The result in oligopolistic markets, as Baran and Sweezy wrote, was a “powerful taboo” on price cutting.46 Through tacit collusion corporations tended increasingly toward a price system, which, as famously summed up by Business Week, “works only one way—up.”47 Giant oligopolistic firms were price makers—not price takers, as postulated by orthodox economics.
The value of this perspective is perfectly evident today. As billionaire Warren Buffett, the voice of monopoly-finance capital, declared in February 2011: “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.” For Buffett, it is all about monopoly power, not management. “If you own the only newspaper in town, up until the last five years or so, you had pricing power and you didn’t have to go to the office” and worry about management issues.48
However, the corespective pricing strategies that turned oligopolistic markets into shared monopolies developed only gradually in the early twentieth century. It took time, Baran and Sweezy observed in Monopoly Capital, before corporate executives “began to learn the advantages of corespective behavior.” This often only occurred after a period of destructive price warfare. Indirect collusion, such as following the price leader, eventually solved this problem, generating widening gross profit margins for the giant corporations.49
In the Monopoly Capital perspective, competition was not eliminated, but rather its forms and methods changed, departing significantly from competitive capitalism. The powerful taboo against price competition did not extend to competition over low-cost position in the industry, most importantly through the reduction of unit labor costs—the main weapon of which was constant revolutionization of the means of production.50 Yet, under monopoly capital, cost reductions did not normally lead to price reductions, but simply to wider profit margins.
In place of the formerly predominant role occupied by price competition, other forms of competition, borne of oligopolistic rivalry, prevailed: product differentiation, sales management, advertising, etc. (what Baran and Sweezy called “the sales effort”) became the main means, outside of technological developments, in which firms sought in the short-run to increase their profits and market share. All such forms of competition, however, fell closer to the monopoly side of the spectrum, challenging both classical economic notions of free competition and, even more so, neoclassical notions of perfect competition.
At the same time, the giant corporations often held back on the development and release of new technologies if these did not fit with their long-term profit maximization strategies, an option unavailable under atomistic competition. Here Baran and Sweezy confronted Schumpeter’s claim that the “perennial gale of creative destruction”—the new method, the new technology—was the really significant aspect of competition, constantly threatening the giant corporations, “their foundation and their very lives.” In contrast, they argued that the modern giant corporations, or “corespectors” as Schumpeter called them, “as he knew well, were not in the habit of threatening each other’s foundations or lives—or even profit margins. The kinds of non-price competition which they do engage in are in no sense incompatible with the permanence of monopoly profits and their increase over time…. Schumpeter’s perennial gale of creative destruction has subsided into an occasional mild breeze which is no more a threat to the big corporations than is their own corespective behavior toward each other.”51
Central to the Monopoly Capital thesis was the notion that the tendency toward a system-wide average rate of profit, as depicted in classical and neoclassical economics, had lost its former meaning. The reality was one of a “hierarchy of profit rates,” highest in those industries where firms were large and concentrated, and lowest in those industries that were most atomistically competitive.52 The growth in the size of firms, economic concentration, and barriers to entry therefore served to feed ever larger agglomerations of corporate power. But this did not mean that there was no movement within this hierarchy, that large capitals would not come and go, some dropping out of the picture and new firms arising. Individual monopolistic firms were not invulnerable; industry levels of concentration could shift. The rise of new industries could lead to increased competition for a time, until a shakedown process occurred. But overall, the theory pointed to greater and greater concentration and centralization of capital, monopolization, and a hierarchy of profits.
Baran and Sweezy’s Monopoly Capital was based on a Marxian accumulation-based theory of the growth of the modern firm in which the increase in firm size and monopoly power went hand in hand with the drive to greater accumulation. From this perspective, it was hardly surprising that the typical giant corporation grew to be not only vertically integrated (embracing subsidiaries along its entire stream of production and distribution), and horizontally integrated (combining with firms in the same industry and at the same stage of production), but also evolved into a conglomerate and a multinational corporation. Conglomerates such as the DuPont Corporation had already begun to appear in the early part of the twentieth century. However, there was a qualitative difference in the post-Second World War U.S. economy in this respect. As Willard Mueller, a long-time analyst of the phenomenon, declared in 1982, “Now in much of the [U.S.] economy, conglomerate enterprise is no longer the exception but the rule.”53
Much more significant than even conglomeration, however, was the rapid growth of “multinational corporations,” a term coined by David Lilienthal, previously director of the Tennessee Valley Authority, in 1960, and then subsequently taken up by Business Week in a special report in April 1963. Multinational corporations, particularly emanating from the United States, were widely seen as increasingly menacing to states and peoples, not only in the periphery of world capitalism but also in some states of the developed core. For Baran and Sweezy, the rise of this phenomenon was not difficult to explain: multinational corporations represented monopoly capital abroad, with the giant corporations moving beyond their home countries, in the developed core of the system, to control resources and markets elsewhere. What multinational corporations wanted was “monopolistic control over foreign sources of supply and foreign markets, enabling them to buy and sell on specially privileged terms, to shift orders from one subsidiary to another, to favor this country or that depending on which has the most advantageous tax, labor, and other policies—in a word, they want to do business on their terms and wherever they choose.”54
In the 1960s orthodox economists scrambled desperately to address the new reality of a world economy increasingly dominated by multinational corporations, within the framework of a competitive model that left little room for monopoly power. They invariably sought to emphasize that such corporations were efficient instruments aimed at optimal allocation and were consistent with competitive markets, leading to a general equilibrium. Initial strategies to explain the growth of multinational corporations in the mainstream focused on such elements as: (1) different factor endowments of labor and capital between countries; (2) risk premiums in international equity markets; and (3) the need to expand firms’ markets while relying on internally-generated funds. None of this, however, got at the reality of multinational corporations in terms of accumulation and power.
It is in this context that economist Stephen Hymer, who was to become one of the leading radical economists of his generation before his tragic death in 1974, wrote his 1960 dissertation, The International Operations of National Firms: A Study of Direct Foreign Investment. He used the economics of industrial organization to uncover the reality of the multinational corporation, and directly inspired much of the critical work on the subject internationally.55 Breaking out of orthodox international trade and investment theory, Hymer saw the multinational corporation in terms of the search for global monopolistic power, in conflict with the traditional theory of competition. Although far less critical than Hymer, others such as Charles Kindleberger in his American Business Abroad, moved toward greater realism, adopting in part Hymer’s “monopolistic theory of direct investment.”56 Hymer’s work on the monopolistic influences in multinational corporate investment became so important that the United Nations volume on The Theory of Transnational Corporations, edited by John Dunning in 1993, begins with Hymer’s work as the first major source of a realistic theory.57
Magdoff and Sweezy’s “Notes on the Multinational Corporation,” published in 1969, depicted multinational capital as exhibiting the basic characteristics of monopoly capital, and reflecting the problem of overaccumulation in the advanced capitalist countries. The result was that “the monopolistic firm…is driven by an inner compulsion to go outside of and beyond its historical field of operations…. [Hence,] the great majority of the 200 largest nonfinancial corporations in the United States today—corporations which together account for close to half the country’s industrial activity—have arrived at the stage of both conglomerates and multinationality.”58
Financial corporations were to follow in subsequent decades in adopting multinational fields of operation. Indeed, a key question today in understanding the evolution of the giant corporation is its relation to finance. Here the classical Marxian analysis was ahead of all others. In Marx’s concept of the modern corporation or joint-stock company, the most important lever—other than the pressure of competition itself (and abstracting from the role of the state)—in promoting the centralization of capital, was the development of the credit or finance system. The rise of the modern firm, first in the form of the railroads, and then more generally in the form of industrial capital, was made possible by the growth of the market for industrial securities.59 Finance thus led to centralization. In 1895, just before his death, Engels was working on a two-part supplement to Marx’s Capital, the second part of which, entitled “The Stock Exchange,” remained only in outline form. It started with observations on the rise of the industrial securities market, tied this rise to the fact that “in no industrial country, least of all in England, could the expansion of production keep up with accumulation, or the accumulation of the individual capitalist be completely utilised in the enlargement of his own business,” and saw this tendency toward overaccumulation as the general economic basis of the founding of giant capital and the acceleration of an outward movement toward world colonization/imperialism.60 Both Hilferding’s Finance Capital and Veblen’s The Theory of Business Enterprise focused on finance as a lever of monopoly.
Although industrial corporations were later to generate so many internal funds that they became, for a time, largely free of external financing for their investment, their very existence was associated with a vast expansion of the role of finance generally within the accumulation process. With the slowing down of economic growth beginning in the 1970s, corporations, unable to find outlets in productive investment for the enormous surplus they generated, increasingly turned to mergers and acquisitions and the associated speculation in the financial superstructure of the economy. The financial realm responded with a host of financial innovations, encouraging still further speculation leading to an economy that, while increasingly stagnant—i.e., prone to slow growth at its base—was being continually lifted by the growth of credit/debt. This phase in the development of monopoly capital is, we believe, best described as a shift to monopoly-finance capital.61
Neoliberal Newspeak: Monopoly Is Competition
The left embrace of monopoly at the heart of its critique of capitalism was hardly emulated by mainstream economists. To the contrary, over the course of the 1970s and certainly by the early 1980s, the field went in precisely the opposite direction. The neoliberal shift to a “leaner, meaner” capitalist system brought the “free market” economics of the Chicago School into a position of dominance. The ideas of Hayek, Friedman, George Stigler, and a host of other conservative economists now ruled the profession. Traditional Keynesians and institutionalists—those more sympathetic to reality-based assessments of monopoly—not to mention left economists, found themselves marginalized.
The victory of neoliberal economics was not the result of superior debating techniques or stellar research. It is best viewed as the necessary political-economic policy counterpart to the rise of monopoly-finance capital.62 More specifically, it can be described as a response to the changes in accumulation and competition associated with a new phase of stagnant accumulation in the capitalist core, and to the associated financialization of the global economy. The general transformation in capital’s global imperatives in the 1970s and ’80s was powerfully described by Joyce Kolko in 1988 in Restructuring the World Economy:
Capital continues to flow in quest of profit, and this process itself objectively restructures the economy—through accretion, not as a consequence of a strategy or a plan. But profit since the 1970s is found primarily in financial speculation and commercial parasitism, and in other ephemeral services, rather than in production…. The phenomenal growth of financial “product innovations” in the 1980s, the internationalization of equity markets, the stampedes of currency speculations by banks and corporations gambling for a quick return…all follow the laws of capitalism…. The banks themselves have been transformed from being lending units to being financial speculators…. At the same time that capital is being concentrated in huge conglomerates and trading companies…. Growing competition in the capitalist world economy has created overcapacity in all sectors—finance, basic industry, and commodities—inhibiting investment and encouraging nonproductive financial speculation.63
These changes initially came about, as Kolko said, through “accretion”—as a result of capital’s drive to overcome all limits to operations in the context of a global economic crisis, beginning in the mid-1970s. But they soon led to the development, through the state and international organizations, of a political-economic counterattack against all forms of restraints on capital, including the welfare state, business regulation, recognition of unions, antitrust, controls on foreign investment, etc. This then became the neoliberal project of economic restructuring. Increasingly, corporations contracted out labor in order to weaken unions and reduce costs, and relied on greater global sourcing of inputs, taking advantage of low wages in the periphery.64 Global competition between corporations increased, but it did so in Marx’s sense of constituting a lever, along with finance, for the greater centralization of capital.
Key to this resurrection of neoliberal ideology was the newly articulated claim that perfect competition existed effectively in reality, and not simply on the blackboard. Economic concentration and monopoly were no longer to be considered significant, despite more than a century of growing concentration. This aspect of neoliberal economics, which deftly exploited the ambiguity of competition, was crucial in changing the entire debate about monopoly among scholars, policymakers, activists, and the general public.
The most important theoretical development in sidelining the traditional issue of monopoly power was a new theory of the emergence of the firm rooted in the concept of transaction costs. In 1937 Ronald Coase (who was to join the University of Chicago economics department in 1964) had written his now famous article “The Nature of the Firm,” which argued that the reasons for corporate integration (particularly vertical integration) had to do with reducing external transaction costs arising from purchasing inputs within the market, as opposed to producing them internally within a given firm. Vertical integration, when it took place, was then seen as a way in which firms optimized on costs and “efficiency” by reducing transaction costs rather than an attempt to generate monopoly power.
The introduction of transaction costs into economics was an important innovation. But Coase’s purpose was clear. As he later recalled, “my basic position was (and is)…that our economic system is in the main competitive. Any explanation therefore for the emergence of the firm had to be one which applied in competitive conditions, although monopoly might be important in particular cases. In the early 1930s I was looking for an explanation of the existence of the firms which did not depend on [the drive to] monopoly. I found it, of course, in transaction costs.”65
Coase’s argument in “The Nature of the Firm” had little influence until the late 1970s and ’80s, but was increasingly seized, with the ascendance of free market conservatism, to attack all notions of monopoly power, and to challenge traditional industrial organization theory and antitrust actions.66 With the new emphasis on transaction costs, all developments in firm integration were interpreted as optimizing “efficiency,” while the question of monopoly power was largely set aside as irrelevant.
It should be noted that recourse to arguments on “efficiency” in this sense is suspect since circular in nature, justified in terms of “market exchange” as the benchmark, which is seen as efficient by definition. In this perspective, greater profits and accumulation are presumed to be indictors of efficiency and then justified because they are…efficient. It is not fewer hours of some standard labor that are “efficient” by this criterion, but lower unit labor costs, since this directly enhances profits.67
Coase’s transaction cost analysis was later carried forward in Oliver Williamson’s influential 1975 Markets and Hierarchies, which extended its putative claims with respect to “efficiency,” and was aimed specifically at moderating antitrust attacks on monopolies, oligopolies, vertically integrated firms, and conglomerates.68
In the analysis of the growth of multinational corporations at the global level, transaction cost analysis was heavily emphasized by those sympathetic to corporations. It also provided a basis for rejecting and ultimately ignoring the interpretation based on monopoly, pioneered by Hymer, Baran, Sweezy, Magdoff, and radical critics across the globe. Transaction costs were presented as external to the multinationals. Global corporations were thus said simply to be operating more “efficiently” by incorporating elements of the global economy into their internal processes, and thereby reducing their external transaction costs. Monopoly rents were no longer deemed central. Placing a disproportionate emphasis on transaction costs, mainstream economists increasingly criticized Hymer’s theory of monopoly power as the key to understanding the growth of multinational corporations. Power was no longer a central issue in the analysis of the global corporation.69
A more concerted attempt to bring back perfect competition to its former glory as part of the new neoclassical-neoliberal program was promoted and advocated by George Stigler. In his Memoirs of an Unregulated Economist (1988), Stigler emphasized that a central objective of Chicago school economics was the destruction of the concept of monopoly power in all of its aspects (including its connection to advertising). He also made it clear that his own work had been particularly concerned with countering “the growing socialist critique of capitalism [which] emphasized monopoly; ‘monopoly capitalism’ is almost one word in that literature.”70 Although Stigler claimed that Marx’s theory of concentration and centralization was a deviation from the main line of Marxist theory, he nonetheless thought it a considerable threat to neoclassical economics and the ideology of capitalism.71
In an article titled “Competition” for the New Palgrave Dictionary of Economics in 1987, Stigler started with a broad definition of competition as “rivalry” between individuals, groups, and nations in order to paper over the ambiguity of competition, and then quickly slipped into competition in economic terms, without clearly distinguishing the two. Perfect competition was then brought in as the real content of competition and as a “first approximation” to the real world of competition. While “workable competition,” as it prevailed in the economy, was depicted as essentially in reality what perfect competition was in pure theory: i.e., an economy that operated as if numerous small firms constituted the representative case. He concluded: “The popularity of the concept of perfect competition in theoretical economics is as great today as it has ever been.”72
At the same time, operating from the opposite tack, a Chicago School argument on the positive aspects of monopoly, building on Stigler’s 1968 The Organization of Industry, was developed. This approach invariably saw monopoly power as (1) reflecting greater “efficiency”; (2) collapsing quickly and reverting to the competitive case; and (3) involving short-term monopoly profits that were eaten up in advance by the costs of obtaining a monopoly. Monopoly was thus naturally fleeting and rapidly turned into competition, so it could be ignored. This was accompanied by a considerable rewriting of history, with Stigler and his colleagues, for example, attempting to deny the predatory pricing policies that had led to the rise to dominance of Rockefeller’s Standard Oil.73
In general, neoclassical economics in the era of neoliberal triumph, beginning in the late 1970s, promoted versions of economics that eschewed reality for pure market conceptions. Rational expectations theory (in which the ordinary economic actor was credited with absolute rationality, to the point of utilizing higher mathematics in making everyday economic decisions) was designed to deny that government could play an affirmative role in regulating the economy. The efficient market hypothesis was designed to deny categorically at the theoretical level anything but “efficient” outcomes in the realm of finance.74
With respect to competition, the conservative vogue became “contestable markets theory.” Billed as a “new theory of industrial organization,” the goal of this theory, as explained by its foremost proponent William Baumol, was to demonstrate that competition and efficiency did not require “large numbers of actively producing firms, each of whom bases its decisions on the belief that it is so small as not to affect price,” as in perfect competition theory. Rather, contestable markets theory posited “costlessly reversible entry” or absolutely free entry and exit to industries by potential competitors.75 The barriers to entry that constituted the basis of conceptions of monopoly power were abolished by fiat at the level of pure theory. In particular, economies of scale were no longer seen as an advantage for a given firm, constituting a substantial barrier to entry. Instead, what was postulated was ultra-free entry even in such cases. Antitrust actions were therefore no longer necessary. Contestability theory was used in the 1980s to promote airline deregulation; which then proceeded to produce exactly the opposite of what the theory had suggested, leading to shared monopoly or oligopoly. In the end, “the theory of purely contestable markets,” as industrial organization theorist Stephen Martin observed, “is presented as a generalization of the theory of perfectly competitive markets.” In effect, perfectly competitive markets exist, even where the conditions of perfect competition do not pertain. Markets are inherently free, except in cases of state or labor interference.76
Antitrust law enforcement in the new neoliberal period was heavily influenced by the arguments of Robert Bork in his book The Antitrust Paradox. Bork was a student of Williamson’s work (though focusing on “efficiency” and not transactions costs) and that of the Chicago School. He claimed that monopoly was rational, fleeting, and readily dissipated by new entry. Referring to monopolistic and oligopolistic market structures, Bork wrote: “My conclusion is that the law should never attack such structures, since they embody the proper balance of forces for consumer welfare.”77 Since consumer welfare was the object of public policy in this area, any antitrust actions threatened to go against the consumer interest by generating “inefficiency.” The issue of monopoly power was simply irrelevant.
To give some sense of how mainstreamed the new neoliberal mantra became, nearly all of the major conservative economists making the case that the corporate status quo was by definition competitive and the best of all possible worlds—Hicks, Hayek, Friedman, Stigler, Coase, and Williamson—were all awarded the Bank of Sweden’s Nobel Memorial Prize in Economic Sciences.78
Monopoly and the Left
Above all else, it was the growth of global competition that seemed to make the monopoly question less pressing to economists. For Stigler, it was the “potential competition” from multinational corporations in other countries, symbolized by the declining national and international position of the U.S. steel and automobile industries in the 1970s, that led to widespread “skepticism about the pervasiveness of monopoly.”79
Ironically, many of neoliberalism’s foremost critics on the left came to agree with Stigler and the Chicago School on the irrelevance of monopoly, particularly in view of increased global multinational competition. Three prominent radical economists, Thomas Weisskopf, Samuel Bowles, and David Gordon, argued in 1985 that aggregate concentration in the U.S. economy was increasing only slowly, and that international competition had made the issue of monopoly capital, in the sense presented in Baran and Sweezy’s analysis, no longer as significant in the United States. U.S. automakers, they pointed out, “surely have far less monopoly power than they did twenty years ago. And this is by no means an exceptional industry.”80 In their 1990 book Global Capitalism, Robert Ross and Kent Trachte pronounced “the death of monopoly capitalism,” hypothesizing (though devoid of evidence) that capitalism was now characterized by “vigorous price competition” between “global firms,” and suggesting that the entry of foreign competitors into the U.S. market meant that the U.S. auto industry no longer had oligopolistic characteristics.81
We would like to be able to characterize this as the beginning of a major schism among left economists, one visited by extensive research and debate, but we cannot. The topic received little more debate on the left than it did in the faculty lounge of the University of Chicago Department of Economics. The energy and attention of most radical economists—a heterogeneous group on any number of other issues—went over to the “monopoly is no longer a big deal” camp and, with that, most left economists no longer concerned themselves with the matter.
Some part of this abandonment of the concept of monopoly can be attributed not to the adoption of a definite theoretical position, but to considerable confusion across the left concerning the contours of a globalizing economy. In what was then widely regarded as a pathbreaking treatment of the subject, David Gordon wrote an article for New Left Review in 1988 on “The Global Economy: New Edifice or Crumbling Foundations?” which read like a compilation of uncertainties: was globalization about a vast increase in international competition, or was it a process governed by multinational corporations, obtaining a new level of domination? Despite a very careful analysis of conflicting trends, Gordon found it difficult to answer the questions he raised. Nor did anyone else have easy answers. In this situation, a rather general and undifferentiated notion of international competition took over in much of left analysis.82
Part of the reason for the decreased interest in the issue of monopoly capital on the left may also have been the growth of a fundamentalist strain within Marxian economics that increasingly rejected any reference to monopoly capital in its analysis—since that approach attempted to go on historical grounds beyond Marx’s Capital. As John Weeks flatly declared in Capitalism and Exploitation in 1981: “The monopolies that stalk the pages of the writings of Baran and Sweezy have no existence beyond the work of these authors.”83
Yet there is little doubt that, for the left as a whole, the dominant reason for the shift away from the consideration of monopoly power was that it fell prey to the ambiguity of competition, pretty much in the manner neoliberal economics scripted. With large corporations increasingly mobile and expanding in global markets, the tendency was to see these, not in Magdoff and Sweezy’s terms, as “monopoly multinationals,” but as competitors pure and simple.84 Important treatises in Marxian political economy by thinkers as various as Giovanni Arrighi, David Harvey, Robert Brenner, and Gérard Duménil and Dominque Lévy were written with no systematic references to problems of economic concentration and monopoly, whether at the national or international level—sharply distinguishing their work in this respect from early generations of Marxian political economists.85
Consider the work of two important contributors to recent Marxist political economy: Giovanni Arrighi and Robert Brenner. Arrighi’s The Long Twentieth Century showed how far left political economy had devolved in this respect. Not only is there no discussion of monopoly power or monopoly capital in his account of the development of twentieth-century capitalism, but the growth of the giant corporation and multinational firm is explained entirely in terms of transaction cost analysis derived directly from Coase, Williamson, and Alfred Chandler.86 A century of left analysis of the growth of monopoly capital was conspicuous in its absence. Brenner replicated the spirit of the times by simply dismissing concerns about monopoly in 1999.87
There were, of course, holdouts in this shift away from the consideration of monopoly power. Several radical political economists continued to develop aspects of the monopoly capital argument during these years. Magdoff and Sweezy, as we discuss above, addressed the problem of explaining how the stagnation associated with monopoly capital had led to the financialization of the economy. They examined the shift toward monopoly-finance capital in great detail in a series of articles and books in the 1970s, ’80s, and early ’90s.88 The central problem, from this perspective, was to understand how transnational production was altering the nature of monopolistic rivalry, and the consequences for the world economy. As Magdoff wrote in Imperialism: From the Colonial Age to the Present in 1978: “What needs to be understood is that the very process of concentration and centralization of capital is spurred by competition and results in intensifying the struggle among separate aggregates of capital, albeit on a different scale and with altered strategies.”89 Rather than seeing the crisis of the U.S. steel industry in 1977 as a refutation of the monopoly capital thesis, Magdoff and Sweezy focused on the growth of international surplus capacity in steel, the relation of this to economic stagnation, the resulting competitive struggle, and the role of this struggle in generating further concentration and centralization of capital on a global scale. Instead of the end of monopoly capital, this struggle represented its elevation to another level.90
In this regard, industrial organization economist Eric Schutz has cogently observed with respect to international competition: “[O]nce a market expands to include producers from across the entire world, no further countertendency [to concentration from competition entering from abroad] can exist, and any tendency toward concentration must predominate, as it obviously has, for example with mergers in the auto industry worldwide.”91 As we noted earlier, five multinational corporations now account for nearly half of world motor vehicle production, while ten firms account for 70 percent of global auto production. Concentration in this area can be expected to go up—not down.
Other left economists pursued the monopoly approach as well. British theorist Keith Cowling took the argument further in 1982 in his prescient work, Monopoly Capitalism. For Cowling, oligopoly was moving from a primarily national plane to an international one. “Changes on the international scene, such as the creation of a smaller, tighter, international oligopoly group,” he wrote, “will serve to sustain the degree of international collusion…. Each member of the international oligopoly will anticipate that any attempt [on the part of a given firm] to secure a bigger market share as a consequence [for example] of…tariff reduction will lead to an immediate response [by the other firms] which will imply that such a move is unprofitable, and thus the degree of monopoly in each country is sustained.” It was taken as a given among the global corporate giants, he pointed out, that “free trade would lead to the increasing dominance of transnational corporations, implying a shift to profits” at the expense of global labor and smaller firms.92 Moreover, “the growth of international firms means that stagnation tendencies generated in any one country… will be immediately translated across many countries…. The growth of the dominance of transnational corporations may have accentuated stagnation tendencies already endemic in monopoly capitalism,” giving these a more global range.93
In two iconoclastic works, Capitalism and Its Economics (2000) and Inequality and the Global Economic Crisis (2009), Doug Dowd has usefully explained this historical change as a shift from Monopoly Capitalism I to Monopoly Capitalism II. If Monopoly Capitalism I was preeminently the system of oligopolistic production in the United States up to around 1975, Monopoly Capitalism II, in contrast, is dominated by much larger multinational corporations, linked more intimately to finance (and information technology), and part of an increasingly global, integrated production at the apex of the world economy. What Baran and Sweezy “analyzed in 1966,” he suggests, “now applies to global capitalism and Monopoly Capitalism II. Why II? Because the relationships and processes taken up in the 1960s have altered greatly and swiftly: from the 1970s to the 1980s and 1990s and even more since 2000, the power and practices of giant business have picked up both their reach and speed, and in doing so have greatly deepened their dangerous consequences.”94
We believe that the phase of monopoly capitalism that has emerged since the mid-1970s is best characterized as global monopoly-finance capital. The larger political implications of this were recently spelled out by Samir Amin: “The following phenomena are inextricably linked to one another: the capitalism of oligopolies; the political power of oligarchies; barbarous globalization; financialization; U.S. hegemony; the militarization of the way globalization operates in the service of oligopolies; the decline of democracy; the plundering of the planet’s resources; and the abandoning of development for the South.”95
Our hope is that there can be a greater recognition of the monopoly issue in general, and far greater study and debate about it, by all principled scholars and economists who believe in reality-based social science. This is particularly important for scholars on the left. Radical economists quickly grasped the sharp growth in economic inequality wrought by neoliberalism, and did the most to examine its causes and effects and publicize its existence. Over the past one or two decades, a number of exceptional left political economists gradually have come to appreciate and assess the growing importance of financialization and debt for the economy.96 Reconsideration of the question of monopoly is the next link in the chain, and indispensable for a meaningful and comprehensive understanding of both inequality and financialization, not to mention twenty-first century capitalism. The research to date has barely scratched the surface of what is needed.97
In our view, the stakes are high. Understanding monopoly power is not only indispensable to understanding how the capitalist system works and the problems of stagnation and financialization; it is also vital to understanding the real world of politics and governance, and to any meaningful analysis of imperialism. The struggle for democracy requires that we face up to the reality of ever more concentrated political and economic power held by a plutocracy that owns and controls the giant monopolistic corporations. We on the left must learn to speak intelligibly and effectively to people who experience the consequences of this power in their lives each and every day—or reconcile ourselves to irrelevance.
↩ “U.S. Firms Build Up Record Cash Piles,” Wall Street Journal, June 10, 2010.
↩ Sam Bowles and Richard Edwards note: “The term ‘monopoly power’ refers both to the situation of a single firm (perfect monopoly) and to that of a small group of firms (oligopoly or shared monopoly); in either case, if some firm or firms can exclude others, monopoly power exists.” Sam Bowles and Richard Edwards, Understanding Capitalism (New York: Harper and Row, 1985), 141.
↩ Paul M. Sweezy, Modern Capitalism and Other Essays (New York: Monthly Review Press, 1972), 8.
↩ John Kenneth Galbraith, The Economics of Innocent Fraud (Boston: Houghton Mifflin, 2004), 12.
↩ The twenty-two barriers are: (1) capital requirements, (2) economies of scale, (3) absolute cost advantages, (4) product differentiation, (5) sunk costs, (6) research and development intensity, (7) asset specificity, (8) vertical integration, (9) diversification by conglomerates, (10) switching costs in complex systems, (11) special risks and uncertainties, (12) information asymmetries, (13) formal barriers set up by government, (14) preemptive action by incumbents, (15) excess capacity, (16) selling expenses, including advertising, (17) segmenting of the market, (18) patents, (19) exclusive control over strategic resources, (20) taking actions that raise rivals’ costs, (21) high product differentiation, and (22) secrecy about competitive conditions. William G. Shepherd, The Economics of Industrial Organization (Prospect Heights, Illinois: Waveland Press, 1997), 210.
↩ Karl Marx, Capital, vol. 1 (London: Penguin, 1976), 777-80.
↩ Simon Johnson, “The Bill Daley Problem,” The Huffington Post, January 11, 2011.
↩ Joel Magnuson, Mindful Economics (New York: Seven Stories Press, 2008), 283-87; Barry C. Lynn, Cornered: The New Monopoly Capitalism and the Economics of Destruction (Hoboken, New Jersey: John Wiley and Sons, 2010), 42-52. On monopolistic pricing under the specific conditions of monopsony, see Josef Steindl, Economic Papers, 1941-88 (New York: St. Martin’s Press, 1990), 309-10.
↩ Eric A. Schutz, Markets and Power (Armonk, New York: M.E. Sharpe, 2001), 80-81.
↩ Lawrence J. White, “Aggregate Concentration in the Global Economy: Issues and Evidence,” Stern School of Business, New York University, Economic Working Papers, EC-03-13 (2003), 3-4, http://archive.nyu.edu.
↩ Today’s giant corporations can be seen as pursuing a twofold, interrelated strategy of the pursuit of maximum sales revenue and maximum profitability, which converge over the long-run, since larger market share provides the basis for higher monopoly profits, and higher profits are used to expand market share. See Peter Kenyon, “Pricing,” in Alfred S. Eichner, ed., A Guide to Post-Keynesian Economics (White Plains, New York: M.E. Sharpe, 1979), 37-38.
↩ “Fortune 500: Profits Bounce Back,” Fortune, April 15, 2010, CNNMoney.com.
↩ David Harvey, The New Imperialism (Oxford: Oxford University Press, 2003), 97-98.
↩ Paul M. Sweezy, “The Triumph of Financial Capital,” Monthly Review 46, no. 2 (June 1994): 1-11.
↩ Thomas Friedman, The Lexus and the Olive Tree (New York: Random House, 2000), 13.
↩ John Kenneth Galbraith, The New Industrial State (New York: New American Library, 1967); James K. Galbraith, The Predator State (New York: Free Press, 2008), 115-25.
↩ Richard B. Du Boff and Edward S. Herman, “Mergers, Concentration, and the Erosion of Democracy,” Monthly Review 53, no. 1 (May 2001): 14-29.
↩ “M&A Deals Hit Record $1.57 Trillion in 2007,” New York Times, December 21, 2007.
↩ World Motor Vehicle Production, 2009, OICA Correspondents Survey without double counts. http://oica.net/wp-content/uploads/ranking-2009.pdf.
↩ “Global 500 2010,” money.cnn.com (accessed February 20, 2011). Data is for fiscal year 2009. Japan Post Holdings, Sinopec, State Grid, and China Petroleum were not included in the top twenty-five here, since state-owned, rather than private, companies.
↩ Samir Amin, The Law of Worldwide Value (New York: Monthly Review Press, 2010), 110-11, 118.
↩ Milton Friedman, Capitalism and Freedom (Chicago: University of Chicago Press, 2002), 119-20.
↩ Friedman, Capitalism and Freedom, 120. Definitions of monopoly and competition similar to Friedman’s can be found in the National Resources Committee, The Structure of the American Economy (1939), directed by Gardiner Means, which observed that the term “monopoly” could be “used on the whole to refer to situations in which sufficient control would be exercised over price by an individual producer or by a colluding group of producers to make possible monopoly profits, i.e., profits above the rate necessary to induce new investment in other industries not subject to monopoly control.” Conversely, “a situation was in general classified as competitive if there was insufficient control over price to make monopoly profits possible.” For Means, this suggested that monopoly was pervasive in the key sectors of the U.S. economy. Gardiner C. Means, ed., The Structure of the American Economy, Part 1 (Washington, D.C.: U.S. Government Printing Office, 1939), 139.
↩ Marx, Capital, 776-81; Rudolf Hilferding, Finance Capital (London; Routledge and Kegan Paul, 1981); Thorstein Veblen, The Theory of Business Enterprise (New York: Charles Scribner’s Sons, 1932); V.I. Lenin, Imperialism, the Highest Stage of Capital (New York: International Publishers, 1939), 88.
↩ The natural result would be something closer to the price structure of a single monopolist, which, rather than producing up to the point that marginal cost equals price, instead produces to where marginal cost equals marginal revenue, leading to higher prices and lower output.
↩ Joseph A Schumpeter, Essays (Cambridge: Addison-Wesley, 1951), 47-72; and Capitalism, Socialism, and Democracy (New York: Harper and Brothers, 1942), 90-91.
↩ Joan Robinson, The Economics of Imperfect Competition (London: Macmillan 1933); Edward Chamberlain, The Theory of Monopolistic Competition (Cambridge: Harvard University Press, 1933). “Monopolistic competition” is often used in neoclassical economics to refer to a realm of small and medium firms, excluding almost by definition the typical firm structure of oligopoly. Chamberlin, who himself introduced the term “oligopoly” to economics, is clear that such a separation was not his intention. Edward Hastings Chamberlin, Towards a More General Theory of Value (New York: Oxford University Press, 1957), 31-42. See also Mark Blaug, Economic Theory in Retrospect (Cambridge: Cambridge University Press, 1978), 415.
↩ Paul M. Sweezy, “Demand Under Conditions of Oligopoly,” The Journal of Political Economy 47, no. 4 (August 1939): 568-73; Gavin C. Reid, The Kinked Demand Curve Analysis of Oligopoly (Edinburgh: Edinburgh University Press, 1981); John M. Blair, Economic Concentration: Structure, Behavior and Public Policy (New York: Harcourt Brace Jovanovich, 1972), 468.
↩ John E. Elliott, Comparative Economic Systems (Englewood Cliffs, New Jersey: Prentice Hall, 1973), 62-63; Eric A. Schutz, Markets and Power (Armonk, New York: M.E. Sharpe, 2001), 7.
↩ J.R. Hicks, Value and Capital (Oxford: Oxford University Press, 1946), 83-84.
↩ See John Bellamy Foster, The Theory of Monopoly Capitalism (New York: Monthly Review Press, 1986), 53-55.
↩ George J. Stigler, Memoirs of an Unregulated Economist (New York: Basic Books, 1988), 95. For a scholarly treatment of the TNEC monopoly studies, see Inger Stole, Advertising at War: Business, Consumers, and Government Policies during the Second World War (Urbana: University of Illinois Press, forthcoming, 2012).
↩ Adolph A. Berle, and Gardiner C. Means, The Modern Corporation and Private Property (New York: Macmillan, 1932); Arthur Robert Burns, The Decline of Competition (New York: McGraw-Hill, 1936); Roosevelt quoted in Ellis W. Hawley, The New Deal and the Problem of Monopoly (Princeton: Princeton University Press, 1966), 412.
↩ Schumpeter, Capitalism, Socialism and Democracy, 83, 87-106; Karl Marx and Frederick Engels, The Communist Manifesto (New York: Monthly Review Press, 1964), 7. On Schumpeter’s larger system of thought see John Bellamy Foster, “The Political Economy of Joseph Schumpeter: A Theory of Capitalist Development and Decline,” Studies in Political Economy 15 (Fall 1984): 5-42, and “Theories of Capitalist Transformation: Critical Notes on the Comparison of Marx and Schumpeter,” Quarterly Journal of Economics 98, no. 2 (May 1983): 327-31.
↩ Friedrich Hayek, The Road to Serfdom (Chicago: University of Chicago Press, 1944), 49; John Kenneth Galbraith, American Capitalism (Boston: Houghton Mifflin, 1952), 14-15.
↩ Galbraith, American Capitalism 32-44, The Affluent Society (New York: New American Library, 1984), 32-34, and The New Industrial State, 85-108; Sweezy, Modern Capitalism, 33-37. In The New Industrial State, Galbraith weakened his argument by attempting to substitute a notion of a planned corporate sphere governed by a technostructure for the capitalist economy itself (a view from which he later backed away). The result of this was to rigidify the U.S. economic conditions of the immediate post-Second World War period, exaggerating the independence of management in the big industrial firms from capitalist ownership and external financial influences, thereby undermining the realism that was the hallmark of Galbraithian critique.
↩ Sumner H. Slichter, “The Growth of Competition,” The Atlantic Monthly (November 1953): 66-70.
↩ See Blair’s classic treatise: Economic Concentration.
↩ Michal Kalecki, Theory of Economic Dynamics (New York: Monthly Review Press, 1965), 17-18: Sweezy, Modern Capitalism, 39-41. Kalecki’s basic analysis of the degree of monopoly had been set out earlier in his Essays in the Theory of Economic Fluctuations (New York: Farrar and Rinehart, 1939). It was developed further in his Selected Essays on the Dynamics of the Capitalist Economy (Cambridge: Cambridge University Press, 1971), 156-64. See also Steindl, Economic Papers, 1941-88, 303-16; Robert A. Blecker, “International Competition, Economic Growth, and the Political Economy of the U.S. Trade Deficit,” in Robert Cherry, et al., ed., The Imperiled Economy, vol. 1 (New York: Union for Radical Political Economics, 1987), 227.
↩ Josef Steindl, Maturity and Stagnation in American Capitalism (New York: Monthly Review Press, 1976).
↩ Radical Perspectives on the Economic Crisis of Monopoly Capitalism (New York: Union for Radical Political Economics, 1975). On the influence of Monopoly Capital on radical political economics in the United States see Paul Attewell, Radical Political Economy Since the Sixties (New Brunswick, New Jersey: Rutgers University Press, 1984).
↩ Paul A. Baran and Paul M. Sweezy, Monopoly Capital (New York: Monthly Review Press, 1966), 6.
↩ For a statistical accounting of the tendency of actual surplus in the U.S. economy to rise in the two decades following the publication of Monopoly Capital see Michael Dawson and John Bellamy Foster, “The Tendency of the Surplus to Rise, 1963-1988,” in John B. Davis, ed., The Economic Surplus in Advanced Economies (Brookfield, Vermont: Edward Elgar, 1992), 42-70. These results, however, are limited by the fact that they measure actual surplus, not potential surplus (with the difference between the two having its statistical trace in unemployment/underemployment/unused capacity).
↩ Sweezy, Modern Capitalism, 41; Harry Braverman, Labor and Monopoly Capital (New York: Monthly Review Press, 1974). For a general discussion of inequality and the position of labor in the contemporary political economy see Michael D. Yates, Naming the System (New York: Monthly Review Press, 2003).
↩ U.S. Senate, Subcommittee on Antitrust and Monopoly, Administered Prices: Steel, Committee on the Judiciary, 85th Congress Second Session, March 1958, 85-89, 97.
↩ Baran and Sweezy, Monopoly Capital, 57-64.
↩ “A Pricing System that Works Only One Way-Up” Business Week, June 15, 1957, 188-98.
↩ “Buffet Says Pricing Power Beats Good Management,” Bloomberg.com, February 17, 2011.
↩ Baran and Sweezy, Monopoly Capital, 51.
↩ Paul M. Sweezy, Four Lectures on Marxism (New York: Monthly Review Press, 1981), 63-65.
↩ Baran and Sweezy, Monopoly Capital, 73-74; Schumpeter, Capitalism, Socialism, and Democracy, 84-85.
↩ Sweezy, Four Lectures on Marxism, 65-66, and Modern Capitalism, 45-47. The hierarchy of profits associated with economic concentration and firm size has been empirically demonstrated numerous times both with respect to the United States and other advanced capitalist countries. See, for example: Bagicha Singh Minhas, An International Comparison of Factor Costs and Factor Use (Amsterdam: North Holland Publishing Co., 1963), 54-73; Josef Steindl, Small and Big Business (Oxford: Basil Blackwell, 1947); Howard Sherman, Profits in the United States (Ithaca, New York: Cornell University Press, 1968), and The Business Cycle (Princeton: Princeton University Press, 1991), 307-10; Norman R. Collins and Lee S. Preston, “Price-Cost Margins and Industry Structure,” Review of Economics and Statistics 51, no. 3 (August 1969): 271-86; Richard Edwards, Contested Terrain (New York: Basic Books, 1979), 82-83, 219-31; Kathleen Pulling, “Cyclical Behavior of Profit Margins,” Journal of Economic Issues 12 (June 1978): 287-306; Joseph Bowring, Competition in a Dual Economy (Princeton: Princeton University Press, 1986), 151-80.
↩ Willard F. Mueller, “Conglomerates: A Nonindustry,” in Walter Adams, ed., The Structure of American Industry (New York: Macmillan, 1982), 427; William M. Dugger, Corporate Hegemony (New York: Greenwood Press, 1989), 17-21.
↩ Baran and Sweezy, Monopoly Capital, 193-201.
↩ Stephen Herbert Hymer, The International Operations of National Firms: A Study of Direct Foreign Investment (Cambridge, Massachusetts: MIT Press, 1976), 25, 92-93, 117-22; (Hymer’s 1960 doctoral dissertation); Robert B. Cohen, et. al., “General Introduction,” in Stephen Hymer, The Multinational Corporation (Cambridge: Cambridge University Press, 1979), 2-3; John H. Dunning and Alan M. Rugman, “The Influence of Hymer’s Dissertation on the Theory of Foreign Direct Investment,” American Economic Review 75, no. 2 (May 1985): 228-32. Hymer was closely associated in his last years with Sweezy and Magdoff at Monthly Review and wrote for the magazine. At his death in an automobile accident in 1974 at age 39, he was scheduled to be part of a debate at the United Nations Staff Club in New York, to consist of himself, Magdoff, and Sweezy in opposition to Kindleberger and other defenders of the multinationals. See Charles P. Kindleberger, “Introduction,” in Hymer, International Operations of National Firms, xxi.
↩ Charles P. Kindleberger, American Business Abroad (New Haven: Yale University Press, 1969), 27.
↩ John H. Dunning, ed., The United Nations Library on Transnational Corporations, vol. 1, The Theory of Transnational Corporations (New York: Routledge, 1993), 17-43.
↩ Paul M. Sweezy and Harry Magdoff, The Dynamics of U.S. Capitalism (New York: Monthly Review Press, 1972), 93-100. For a realistic, post-Keynesian theory of the modern oligopoly see Alfred S. Eichner, The Megacorp and Oligopoly (Cambridge: Cambridge University Press, 1976).
↩ See Thomas R. Navin and Marian V. Sears, “The Rise of a Market for Industrial Securities, 1887-1902,” The Business History Review 29, no. 2 (June 1955): 105-38. For a historical treatment of the rise of monopoly capital in the United States, including the role of finance in the process, see Richard B. Du Boff, Accumulation and Power (Armonk, New York: M.E. Sharpe, 1989).
↩ Frederick Engels, On Capital (New York: International Publishers, 1974), 118-20.
↩ Sweezy, “The Triumph of Financial Capital,” 1-11; John Bellamy Foster and Fred Magdoff, The Great Financial Crisis (New York: Monthly Review Press, 2009), 63-88.
↩ Similar views on the structural relation of neoliberalism to financialization can be found in a number of different left analyses. See Gérard Duménil and Dominique Lévy, Capital Resurgent (Cambridge, Massachusetts: Harvard University Press, 2004), 110-18; Harvey, The Enigma of Capital (Oxford: Oxford University Press, 2010), 11.
↩ Joyce Kolko, Restructuring the World Economy (New York: Pantheon, 1988), 178-81.
↩ See Kolko, Restructuring the World Economy, 297-301; David Harvey, A Brief History of Neoliberalism (Oxford: Oxford University Press, 2005).
↩ R. H. Coase, “The Nature of the Firm: Meaning,” in Williamson and Winter, ed., The Nature of the Firm, 54. See also in the same volume: Coase, “The Nature of the Firm,” 18-33, “The Nature of the Firm: Influence,” 61-74, and Oliver E. Williamson, “Introduction,” 6.
↩ Coase, “The Nature of the Firm: Influence,” 61-63. For a critique of the Coasian theory of the firm see Keith Cowling and Roger Sugden, Beyond Capitalism (New York: St. Martin’s Press, 1994), 38-42.
↩ Justifications for both horizontal and vertical integration of firms are often made in terms of the efficiencies associated with various economies of scale. Yet, as Schutz points out, “given the pervasiveness of significant barriers to entry in real-world markets, it would be a mistake to suppose that wherever monopoly power exists in free markets (i.e., aside from cases of state intervention) it must be due to economies of scale.” Logically, barriers to entry, which are assiduously cultivated by firms, would be unnecessary if their superior market power were simply the result of greater efficiency. Schutz, Markets and Power, 58.
↩ Oliver E. Williamson, Markets and Hierarchies (New York: The Free Press, 1975), 258-61; Herbert J. Hovenkamp, “Harvard, Chicago and Transaction Cost Economics in Antitrust Analysis,” University of Iowa College of Law, Legal Research Paper, no. 10-35 (December 2010): 1-35, http://ssrn.com/abstract=1592476.
↩ Dunning and Rugman, “The Influence of Hymer’s Dissertation on the Theory of Foreign Direct Investment,” 228-32. Hymer, in some of his later work, before moving more decisively into a Marxian perspective, had himself incorporated Coase’s work and transactions costs. But he made it secondary within a perspective that emphasized monopoly capital abroad. See Hymer, “The Large Multinational Corporation,” in Dunning, The Theory of Transnational Corporations, 34-43; Paul Marginson, “Firms and Corporations,” in Philip Arestis and Malcolm Sawyer, The Elgar Companion to Radical Political Economy (Brookfield, Vermont: Edward Elgar, 1994), 158-61.
↩ Stigler, Memoirs of an Unregulated Economist, 92, 162-63.
↩ George Joseph Stigler, Kurt R. Leube, and Thomas Gale Moore, ed., The Essence of Stigler (Stanford: Hoover Institution Press, 1986), 269, 284.
↩ George J. Stigler, “Competition,” The New Palgrave Dictionary of Economics, vol. 1 (London: Macmillan, 1987): 531-35, Stigler, The Organization of Industry (Homewood, Illinois: R.D. Irwin, 1968); Shepherd, The Economics of Industrial Organization, 30.
↩ Stigler, Memoirs of an Unregulated Economist, 102, 161-63. For systematic refutations of Stigler’s point on Standard Oil see Michael Perelman, Railroading Economics (New York: Monthly Review Press, 2006) and Richard B. Du Boff and Edward S. Herman, “Alfred Chandler’s New Business History: A Review,” Politics and Society 10, no. 1 (January 1980): 100-01.
↩ For a useful assertion of reality-based economics in the face of such irrealism, which he labels “utopian economics,” see John Cassidy, How Markets Fail (New York: Farrar, Strauss, and Giroux, 2009).
↩ William J. Baumol, John Panzar, and Robert D. Willig, Contestable Markets and the Theory of Industry Structure (New York: Harcourt Brace Jovanovich, 1982), xix.
↩ Stephen Martin, Advanced Industrial Economics (Oxford: Blackwell, 1993), 324; Shepherd, The Economics of Industrial Organization, 30-31; Edwin G. West, “Monopoly,” The New Palgrave Dictionary of Economics, vol. 3 (London: Macmillan, 1987), 540; Schutz, Markets and Power, 54-58.
↩ Robert H. Bork, The Antitrust Paradox (New York: Basic Books, 1978), 164; Hovenkamp, “Harvard, Chicago and Transaction Cost Economics in Antitrust Analysis,” 7.
↩ Another area of theoretical innovation in economics that has tended to muddy the waters on the issue of monopoly was a proliferation of formal game-theory models (of which Sweezy’s kinked-demand curve analysis was recognized as a forerunner) designed to analyze imperfect competition. The majority of these studies concentrated on abstruse models and anecdotes that were far removed from real-world conditions or empirical testing. See Martin, Advanced Industrial Economics, 560-64. In a letter to one of the authors on February 14, 2011, noted industrial organization economist Eric A. Schutz confirmed our conclusions that the most important developments in the theoretical shift away from the traditional industrial organization literature and antitrust, with the conservative shift in economics in the 1980s, were transaction cost economics, contestable markets, game theory, and Bork’s “antitrust paradox” argument: the four pinpointed in our argument. Schutz would also add a fifth: public choice theory.
↩ Stigler, Memoirs of an Unregulated Economist, 104.
↩ Thomas E. Weisskopf, Samuel Bowles, and David M. Gordon, “Two Views of Capitalist Stagnation,” Science & Society 69, no. 3 (Fall 1985): 268-70.
↩ Robert J.S. Ross and Kent C. Trachte, Global Capitalism (Albany: State University of New York Press, 1990), 38, 49, 145.
↩ David Gordon, “The Global Economy: New Edifice or Crumbling Foundation,” New Left Review 168 (March/April 1988):24-64.
↩ John Weeks, Capitalism and Exploitation (Princeton: Princeton University Press, 1981), 165. For other examples of such fundamentalist views see Willi Semmler, “Competition, Monopoly, and Differentials of Profit Rates,” Review of Radical Political Economics 13 (Winter 1981): 39-52; Ben Fine and Andy Murfin, Macroeconomics and Monopoly Capitalism (Brighton, Sussex: Harvester, 1984). For responses from the perspective of monopoly capital theory see Howard J. Sherman, “Monopoly Capital vs. the Fundamentalists,” in Stephen Resnick and Richard Wolff, Rethinking Marxism (Brooklyn, New York: Autonomedia, 1985), 359-77; Michael A. Lebowitz, Following Marx (Boston: Brill, 2009), 225-46; Foster, The Theory of Monopoly Capitalism.
↩ Magdoff and Sweezy, The Deepening Crisis of U.S. Capitalism, 28. Arguing from a left standpoint (and falling prey to the ambiguity of competition), James Clifton insisted, in contradistinction to Baran and Sweezy, that: “The fact that it is typically the modern corporation rather than the individual capitalist that pursues this search [for profits] today does not at all imply a lessening of competition in the capitalist economy…. It seems clear that the large firms which dominate the economic process as a whole cannot be so characterized [as monopolies] for that process [the struggle between large firms] is a highly competitive one.” James A. Clifton, “Competition in the Evolution of the Capitalist Mode of Production,” Cambridge Journal of Economics 1, no. 2 (1977): 143, 150.
↩ David Harvey, The Limits to Capital (Chicago: University of Chicago Press, 1982); Giovanni Arrighi, The Long Twentieth Century (New York: Verso, 1994); Robert Brenner, The Boom and the Bubble (New York: Verso, 2002); and Duménil and Lévy, Capital Resurgent. Harvey did include a limited discussion of the issue of monopoly capitalism in The Limits of Capital but underscored his own hesitation on the issue. Thus he responded to Baran and Sweezy’s contention that monopoly should be put at “the very center of the analytical effort” by writing: “The abandonment of the ‘competitive model’ certainly does entail abandoning the law of value—which, to their credit, Baran and Sweezy are fully prepared to do. The trouble is that we cannot withdraw this, the lynch-pin of Marx’s analysis, without seriously questioning or compromising all of the other Marxian categories.” Harvey, Limits to Capital, 141.
↩ Arrighi, The Long Twentieth Century, 218-19, 239-43. For a critique of Chandler’s work for its rejection of monopoly power as a central factor in the growth of the firm and its close relation to transaction cost analysis see Du Boff and Herman, “Alfred Chandler’s New Business History,” 87-110.
↩ Financialization, Brenner argued, far from encouraging monopoly, was actually a decided agent of dramatically increased market competition. “Banks most obviously, but other financial bodies as well, tend to have immediately at hand, or to be able to bring together, whatever amount of capital is necessary to enter any field that is displaying an unusually high profit rate.” Moreover, “firms can resort to bank finance with particular ease.” Brenner added: “The upshot is that more than temporary monopolies are difficult to maintain, without direct political action by governmental authorities to sustain them by controlling entry (and, of course, the tendency over the last couple of decades has been in the opposite direction, toward deregulation).” Stigler could not have put it better! Robert Brenner, “Competition and Class,” Monthly Review 51, no. 7 (December 1999): 35.
↩ See especially Harry Magdoff and Paul M. Sweezy, The End of Prosperity (New York: Monthly Review Press, 1977), The Deepening Crisis of U.S. Capitalism (New York: Monthly Review Press, 1981), Stagnation and the Financial Explosion (New York: Monthly Review Press, 1987), and The Irreversible Crisis (New York: Monthly Review Press, 1988).
↩ Harry Magdoff, Imperialism: From the Colonial Age to the Present (New York: Monthly Review Press, 1978), 177.
↩ Magdoff and Sweezy, The Deepening Crisis of U.S. Capitalism, 23-30.
↩ Schutz, Markets and Power, 66-67.
↩ Keith Cowling, Monopoly Capitalism (New York: John Wiley and Sons, 1982), 130-34.
↩ Keith Cowling, “Monopoly Capitalism and Stagnation,” in Tracy Mott, Nina Shapiro, eds., Rethinking Capitalist Development: Essays on the Economics of Josef Steindl (New York: Routledge, 2005), 155-66.
↩ Doug Dowd, Inequality and the Global Economic Crisis (London: Pluto Press, 2009), 31-32, 67-72, and Capitalism and Its Economics: A Critical History (London: Pluto Press, 2000), 89-90, 168-99.
↩ Samir Amin, Seize the Crisis! Monthly Review 61, no. 7 (December 2009): 3.
↩ We have in mind here such works as Duménil and Lévy, Capital Resurgent; Anwar Shaikh, “The First Great Depression of the 21st Century,” in Leo Panitch, Greg Albo, and Vivek Chibber, eds., The Crisis This Time (London: The Merlin Press, 2010), 44-63; and Robert Brenner, “What is Good for Goldman Sachs is Good for America: The Origins of the Current Crisis,” Center for Social Theory and Comparative History, Institute for Social Science Research, UC Los Angeles, October 2, 2009. (This is the Prologue to the Spanish translation of the author’s Economics of Global Turbulence [Verso, 2006], published by AK Press, 2009.)
↩ We are now seeing in just the last few years works bringing all of these elements together, making for compelling results. See Harvey, The Enigma of Capital; Amin, The Law of Worldwide Value; Michael Perelman, Railroading Economics (New York: Monthly Review Press, 2006); John Bellamy Foster and Fred Magdoff in The Great Financial Crisis.
^ Return to top
GPJA#372: “Operation 8″ showing this week « GPJA’s Blog
April 16, 2011 at 8:55 PM | Permalink
[...] in Twenty-First Century Capitalism BY John Bellamy Foster, Robert W. McChesney and R. Jamil Jonna http://monthlyreview.org/2011/04/01/monopoly-and-competition-in-twenty-first-century-capitalism Tax the Super Rich now or face a revolution Source: MarketWatch [...]
Comments are closed, but trackbacks and pingbacks are open.
Previous: April 2011, Volume 62, Number 11
Next: Cluster Munitions and State Terrorism
Also in this issue…
April 2011, Volume 62, Number 11, The Editors
Cluster Munitions and State Terrorism, Beau Grosscup
A hundred years since the Triangle Fire, Marge Piercy
Not Naming Names, Michael Meeropol
Asia and the Great Financial Crisis, Douglas Porpora
What Every Environmentalist Needs To Know about Capitalism by Fred Magdoff and John Bellamy Foster
Class Dismissed by John Marsh
Revolutionary Doctors by Steve Brouwer
The People’s Lawyer by Albert Ruben
Social Structure and Forms of Consciousness, Vol. I + Vol. II Special by István Mészáros
Buy Now—just $40!
Social Structure and Forms of Consciousness, Volume II by István Mészáros
The Devil’s Milk: A Social History of Rubber by John Tully
The Invisible Handcuffs of Capitalism by Michael Perelman
The Science and Humanism of Stephen Jay Gould by Richard York and Brett Clark
The Law of Worldwide Value by Samir Amin
Mexico’s Revolution Then and Now by James D. Cockcroft
Agriculture and Food in Crisis by Fred Magdoff and Brian Tokar
The Crisis This Time: Socialist Register 2011 by Leo Panitch, Greg Albo, and Vivek Chibber
The Ecological Rift by John Bellamy Foster, Brett Clark, and Richard York
Debt, the IMF, and the World Bank by Éric Toussaint and Damien Millet
The Socialist Alternative by Michael A. Lebowitz
Antonio Gramsci by Antonio A. Santucci
The Politics of Genocide by Edward S. Herman & David Peterson
Monthly Review Foundation, 146 W. 29th Street, Suite 6W, New York, NY 10001
Tel: (212) 691-2555; Outside of NY: (1-800) 670-9499; Fax: (212) 727-3676
All Material copyright © 2011 Monthly Review.
Century of Progress 1933-34
The official poster for the fair.
(designed by George B. Petty)
A Century of Progress International Exposition was held to commemorate the 100th anniversary of the incorporation of the City of Chicago. Its theme, as given in A Century of Progress Chicago International Exposition of 1933 Statement of its Plan and Purposes and of the Relation of States and Foreign Governments to Them (Chicago, 1933). was to “attempt to demonstrate to an international audience the nature and significance of scientific discoveries, the methods of achieving them, and the changes which their application has wrought in industry and in living conditions.” This was done through exhibits that appealed to the public in general, often with miniaturized or replicated processes.
Crowds around the Infant Incubator
building on the Midway. (CHS ICHi-23335)
The fair was held on 427 acres (much of it landfill) on Lake Michigan, immediately south of Chicago’s downtown area, from 12th Street to 39th Street (now Pershing Road). Today, Meigs Field and McCormick Place occupy this site. A Century of Progress officially opened on May 27, 1933 and closed on November 12 of that year. Although originally planned for the 1933, season only, it was extended for another year, reopening on May 26, 1934, and closing on October 31, 1934. This extension was due in part to the fair’s public popularity, but mainly as an effort to earn sufficient income to retire its debts.
Souvenir salt and pepper
shakers, 1934. (CHS 1997.72a)
Al Capone – Chicago Black Sox – A Century of Progress – Chicago Fire
The World’s Columbian Exposition – Parades, Protests and Politics
The Pullman Era – The Stockyards
Fort Dearborn (Coming Soon!)
9/24/2011 10:43:12 AM
Amid this week’s volatile market activity and over economic uncertainty, are we seeing a replay of the 1930s. MarketWatch columnist Mark Hulbert explains.